BRAMPTON, ON, Aug. 7, 2012 /CNW/ - (TSX: L): More than $2 million was raised and contributed by Loblaw Companies Limited (Loblaw) in 2011 through efforts of its customers, colleagues, franchisees and their employees in Atlantic Canada. A reflection of the Company's commitment to making a positive difference in communities, these funds supported hundreds of local families, charities and not-for-profit organizations.
In Atlantic Canada, Loblaw banner stores include Atlantic Superstore®, Dominion® (in Newfoundland and Labrador), SaveEasy® and nofrills®.
Overall in 2011, Loblaw fundraised and donated $38.7 million nationally.
Loblaw giving focuses on four key areas: President's Choice® Children's Charity, healthy active kids, feeding our neighbours and greening our communities.
In all four Atlantic provinces President's Choice® Children's Charity programs has touched the lives of over 57,000 thousand students through over 500 nutritional programs, as well as supporting numerous programs for people with disabilities throughout the region. In addition to President's Choice® Children's Charity, Loblaw supports a wide-range of programs and initiatives that reflect the unique needs of communities in Nova Scotia, New Brunswick, Newfoundland and Prince Edward Island.
In Nova Scotia, in addition to the close to $590,000 from President's Choice® Children's Charity, $330,000 was raised to support numerous community-led efforts, such as local food banks, FEED Nova Scotia, and the IWK Health Centre.
In New Brunswick, in addition to the $550,000 from President's Choice® Children's Charity, Loblaw customers, colleagues and franchisees contributed over $280,000 to a variety of organizations throughout the province.
In Newfoundland, in addition to the close to $160,000 from President's Choice® Children's Charity, an additional $86,000 was contributed to a variety of organizations, such as the Janeway Children's Hospital (Helicopter Ball Drop).
In Prince Edward Island, over $112,000 was contributed through President's Choice® Children's Charity, and an additional $64,000 was raised to support a variety of other programs that make a difference in the lives of Islanders.
"Loblaw is committed to making a difference in local communities we serve and supporting causes that impact Canadians," said Peggy Hornell, senior director, President's Choice® Children's Charity and Community Investment, Loblaw Companies Limited. "We are very proud of the way our stores, colleagues and customers have come together to raise funds for organizations and programs that are changing lives."
Focused on helping children live to their full potential, President's Choice® Children's Charity, one of the largest corporate charities in Canada, has granted $10.6 million to more than 1,800 children with disabilities and their families across Canada. Grants typically supported the purchase of assistive devices, vehicle adaptations, developmental and physical therapy, camp tuition, home improvements, and respite care. President's Choice® Children's Charity also granted $2.75 million to support more than 4,000 nutrition programs across the country through its relationships with Breakfast for Learning and Boys & Girls Clubs of Canada.
Other organizations and programs that benefited from Loblaw fundraising efforts and corporate donations include: WWF-Canada, Food Banks Canada, Tree Canada, East Coast Trail, Trans Canada Trail, Start2Finish, YMCA Strong Kids Campaign, IWK Health Centre and Janeway Children's Hospital Foundation, J.R. Walkof Elementary School, MB, Kings County Academy Playground, NS, Stan Cassidy Foundation, NB, Autism Society of Newfoundland, NL.
Loblaw is committed to being active in communities at the national, regional and local levels and the Company views this as an integral component to the success of its business. The commitment to making a positive difference in our community represents one of five Corporate Social Responsibility principles that shape the way Loblaw conducts business, which also includes respect the environment, source with integrity, reflect our nation's diversity and be a great place to work. For more information visit loblaw.ca/CSR
For more information about President's Choice® Children's Charity and to apply for a grant please visit pc.ca/charity or call 1-866-996-9918
Loblaw banner stores include Loblaws®, Loblaw greatfood®, Zehrs®, Zehrs greatfood™, Fortinos®, Real Canadian Superstore®, valu-mart®, Your Independent Grocer™, nofrills®, Cash & Carry™ Real Canadian Wholesale Club®, Atlantic Superstore®, Dominion® (in Newfoundland and Labrador), SaveEasy®, ProvigoMD, MaxiMD, Maxi&CieMD, Extra Foods® and more. For more information, visit pc.ca.
About Loblaw Companies Limited (TSX:L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 135 000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.
About President's Choice® Children's Charity
President's Choice® Children's Charity is committed to helping children across Canada, with a focus on children with disabilities and childhood nutrition. The Charity supports children with disabilities directly through financial grants and as the National Premier Sponsor of Breakfast for Learning shares a vision dedicated to improving the lives of children. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes directly to helping kids and their families. The Charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the Charity has awarded more than $72 million, reaching more than 10,000 families. For more information on the President's Choice® Children's Charity or to donate online, visit pc.ca/charity.
SOURCE: Loblaw Companies Limited
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For more information or to schedule an interview:
President's Choice® Children's Charity media contact:
Loblaw Public Relations on behalf of President's Choice® Children's Charity
President's Choice® Children's Charity grant information contact:
President's Choice® Children's Charity
(905) 459-2500 x. 613626