Survey reveals 91% of Canadians think sports create a unique bond between a Dad and his children
CALGARY, June 5, 2012 /CNW/ - With Father's Day approaching, people have a lot to thank Dad for, especially when it comes to sports. A recent survey commissioned by Sport Chek has revealed many Canadians attribute their favourite sports memories, teams and passion for sports to their Dad's influence. Ninety-two per cent of Canadians agree kids cherish memories of playing sports with their Dads above others and 80 per cent agree it is important for a Dad to teach his kids sports skills.
"As Canada's largest sporting goods retailer, we provide Canadians with the equipment they need to live a healthy, active lifestyle," said Duncan Fulton, Chief Marketing Officer, FGL Sports Ltd. "We are excited to celebrate Father's Day with Dads across the country and encourage Canadians to celebrate with fun activities for the whole family."
This survey uncovered the following statistics about the influence of Dads, specifically:
There's nothing like learning to ride a bike: 61 per cent of Canadians said a child's most memorable sports moment with their Dad was learning to ride a bike for the first time.
Something to talk about: Most Canadians (92 per cent) agree sports provide an opportunity for Dads and children to develop a common interest.
Don't miss a chance to play catch: The survey data shows Dads should look for as many opportunities as possible to get out and be active with their kids. More than half of Canadians (51 per cent) would have liked to spend more time playing sports with their Dad when they were kids.
Like father, like son: Kids are more likely to follow or play a sport their Dad is interested in. Ninety per cent of Canadians say Dads are influential in choosing the sports kids play and nearly 30 per cent of Canadians support the same team their Dad does.
Life lessons through sports: Sportsmanship (37 per cent), teamwork (29 per cent) and determination (15 per cent) are ranked as the most important life lessons kids learn from their Dads through sports.
Keep it simple for Father's Day gifts: Spending the day at home (24 per cent) and playing their favourite sport or activity with their family (20 per cent) are top of the list for how Dads said they want to spend the day.
Sport Chek is committed to inspiring Canadians to live active lives. As the largest and only national sporting goods retailer in Canada, Sport Chek offers consumers an array of sporting goods, apparel and footwear, through an extensive selection of popular brand name products as well as many private brand products. Visit sportchek.ca for more information.
About this survey
From May 4 to May 7, 2012, an online survey was conducted among a sample of 1,002 Canadians who are also Angus Reid Forum panel members. The margin of error — which measures sampling variability — is +/- 3.10%, 19 times out of 20. The sample was balanced by gender, age, region and education according to the most recent census data. Discrepancies in or between totals are due to rounding.
About FGL Sports
FGL Sports Ltd., formerly The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sport Mart, Athletes World, National Sports, Sports Experts, Intersport, Econosports, Atmosphere, Nevada Bob's Golf, Hockey Experts, Fitness Source, and S3. FGL Sports also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.FGLSports.com.
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