Single platform redefines personalization and ignites how brands engage consumers through individualized insights
ATLANTA, March 10, 2015 /CNW/ -- Teradata Marketing Applications, a division of Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, today announced the global availability of Teradata Digital Marketing Center, a single platform where marketers can leverage individualized insights to create more intimate customer relationships across all digital channels.
Today's customer expects a consistent and individualized experience across all digital touch-points, while modern marketers demand greater integration and a deeper understanding of the individual buyer. To meet these demands, Teradata is delivering a complete hub for digital marketing management and execution. Teradata Digital Marketing Center brings together a wide spectrum of digital marketing channels and data in one platform through a SaaS-based solution for email, mobile, social, web marketing, segmentation, advertising and analytics. With Teradata Digital Marketing Center, marketers can achieve a whole new level of brand engagement by connecting with customers via the right message at the right time through the right channel.
"Teradata's digital marketing strategy prioritizes a marketer's need to connect with individual customers. By unifying their brand's digital, offline and in-store efforts, and powering them with individualized insights, marketers are able to focus on making customer relationships more engaging by making them more relevant – regardless of channel," said Jim Sturm, president and CEO, Brierley + Partners, Inc., a globally recognized company in loyalty and CRM marketing.
According to Gartner, Inc., "a digital marketing hub provides marketers and applications with standardized access to audience profile data, content, workflow elements, messaging and common analytic functions for orchestrating and optimizing multichannel campaigns, conversations, experiences, and data collection across online and offline channels, both manually and programmatically. It typically includes a bundle of native marketing applications and capabilities, but it is extensible through published services with which certified partners can integrate."(Source: Magic Quadrant for Digital Marketing Hubs, Gartner 12-14-2014, Messrs. Frank, Soforman and Kihn)
For individual consumers, today's marketing experience is anything but individualized. Teradata Digital Marketing Center gives marketers the agility to reach individuals across paid, earned and owned channels, and to continuously maintain and deliver an integrated brand experience through those channels. The advantage to the Teradata Digital Marketing Center is data combined with a unified, cloud-based digital platform and analytics to move marketing beyond generic personalization to true, individualized insights. Plus, Teradata's solution is complemented by a large and expanding partner ecosystem, and Teradata Interactive Services, to ensure marketers have everything they need to not just keep pace but get ahead in today's fast-paced digital economy.
"Marketers know that to engage effectively in today's digital world we must do a better job of understanding the behaviors and preferences of each individual customer and demonstrate that by adding value at every interaction point possible," says Lisa Arthur, chief marketing officer, Teradata Marketing Applications. "For example, let's say you buy something online. It's the norm now to be haunted for the rest of the day, or week, or more, to buy the shoes you have already purchased wherever you go on the Web and throughout your social networks. This is customized marketing gone horribly wrong. It is annoying, and customers and marketers alike deserve better. Teradata Digital Marketing Center gives them precisely what they need to do more effective marketing across all digital channels."
TERADATA DIGITAL MARKETING CENTER
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