Canadian Broadcaster launches new ad-supported channel with a platform-integrated and portable approach
TORONTO, Feb. 2, 2012 /CNW/ - TELETOON Canada Inc. and Turner Broadcasting System, Inc. today announced a partnership that will bring Cartoon Network and Adult Swim to Canadian television later this year. This new digital specialty network is a complementary, ad-supported channel with a built-in fan-base. Canadian audiences can expect to see shows such as The Amazing World of Gumball, Adventure Time and Regular Show during the Cartoon Network block between 6 a.m. and 9 p.m. ET/PT, followed by an Adult Swim late-night lineup commencing at 9 p.m. ET/PT.
"We are honored that Cartoon Network has entrusted TELETOON to manage these two great brands in Canada," said Len Cochrane, President, TELETOON Canada Inc. "This marriage between TELETOON and Cartoon Network will grant us the opportunity to offer more cartoons, more stories and more excitement to everyone, everywhere."
This partnership, arriving on the eve of TELETOON's 15th anniversary and Cartoon Network's 20th anniversary, includes a programming, trademark and branding deal that will bring the best of Cartoon Network's exclusive first-run content that has never been seen before in Canada, in addition to almost 2,000 half-hours of vintage Cartoon Network and Adult Swim library selects.
"Cartoon Network and Adult Swim are beloved brands with programs that have a large and loyal global audience," said Stuart Snyder, President and COO, Turner's Animation, Young Adults & Kids Media Division. "We are looking forward to extending the reach of both of these brands in the Canadian marketplace with our new partnership with TELETOON."
The deal will allow TELETOON to launch the Cartoon Network brand in Canada in both standard and high definition across linear television, Video on Demand, broadband and mobile platforms. TÉLÉTOON will serve its French audience by launching a Cartoon Network programming block, along with making programming available online, through mobile and Video on Demand.
Cartoon Network (www.cartoonnetwork.com), celebrating its 20th anniversary in 2012, is currently seen in more than 99 million U.S. homes and 168 countries around the world, and is Turner Broadcasting System, Inc.'s U.S. ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Recognized as a top destination for boys 6-11 for all broadcast and cable television in the U.S., the network recently finished 2011 with ratings up in all key kids and boys demos in both daytime and early evening prime time over the previous year.
Adult Swim (Adultswim.com), launched in 2001, is Turner Broadcasting System, Inc.'s network offering original and acquired animated and live-action series for young adults. Airing nightly from 9 p.m. to 6 a.m. ET/PT. Adult Swim shares channel space with Cartoon Network and for the sixth consecutive year has ranked as the #1 basic cable network for adults 18-34, 18-49 and men 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
TELETOON Canada Inc. brings kids, youth, young adults and families the best in animated and animation-related entertainment with four nationwide specialty television channels - TELETOON, TÉLÉTOON, TELETOON Retro and TÉLÉTOON Rétro - and select programming available through On Demand, Mobile TV, iTunes and TELETOON.com. Through its English and French networks, TELETOON reaches more than 7.7 million Canadian homes and TELETOON Retro is in more than eight million homes. Founded in 1997, TELETOON is a proud supporter of the Canadian animation industry, investing over $245 million in homegrown content to date. TELETOON Canada Inc. is owned by Astral (50%) and Corus Entertainment (50%). For more information, please visit www.teletoon.com. TELETOON: It's Unreal!
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Turner Animation, Young Adults & Kids Media
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