Telefonica Monitors Customer Roaming for FIFA World Cup with Mobileum

RIO DE JANIERO, June 12, 2014 /CNW/ - Mobileum (formerly known as Roamware), a leading Telco Big Data Analytics company, announced that Telefonica Global Solutions has deployed its innovative Customer Experience Management (CEM) solution RoamFix to monitor subscriber experience during the 2014 FIFA World Cup. Over 600,000 international tourists are expected to visit Brazil during the tournament. Mobileum RoamFix is a CEM solution that helps operators test and monitor subscriber QoE (Quality of Experience) in real-time inter-operator environments.

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Telefonica's Global Solutions division earlier announced that it will monitor roaming services to ensure access during the tournament. Telefonica has created a global management centre of operations and services. Through the platform, Telefonica will centralise test execution during the opening phase of a roaming agreement by any operator with Telefonica. Telefonica will boost the resources and communication tools to facilitate roaming for customers. It will use robots installed in strategic locations in host cities and technologies based on users' mobile phones to produce measurements of 3G and LTE in stadia, media centres, hotels, embassies and airports.

"Football is a true global sport and the world cup host country is the most visited country during the world cup. We are delighted that Telefonica has chosen our CEM solution for the FIFA world cup. Operators use Mobilem's RoamFix solutions to monitor QoE through robots and apps and allow for proactive problem solving. We look forward to ensuring a great experience for every subscriber on the Telefonica network during the World Cup," said Ori Sasson, Chairman & CEO, Mobileum Inc.

About Mobileum 

Mobileum's Telco Big Data Analytics solutions promise mobile operators, Just Wisdom® from their biggest underutilized asset - Data. Mobileum's Traveler Analytics, Customer Experience Management and Data Monetization solutions analyze petabytes of data daily to create revenue generating, experience enhancing Wisdom for 615+ operators across 168 countries. Mobileum's Just Wisdom® promise is powered by Roamware's rich brand heritage, leadership and proven innovation. Mobileum combines unmatched experience and judgment to unlock value from mobile operator data like never before.

SOURCE: Mobileum Inc.

For further information: Media Contact: Srinivas B Vijayaraghavan, Senior Director Marketing, Tel / Email: +919739970225 /

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