Technogym, Official Supplier of the Olympics, Launches the "Let's Move for Rio" Social Campaign
Jul 12, 2016, 09:00 ET
Technogym, the global leader in fitness and wellness, and official supplier to the Rio 2016 Olympic Games inspires athletes and sport enthusiasts to donate their exercise by converting movement into equipment to be given to 22 public gyms in Rio's most disadvantaged communities
RIO DE JANEIRO, July 12, 2016 /CNW/ - Technogym, the Italian company internationally recognised for setting the standard in athletic training, rehabilitation and wellness, have been selected as Official and Exclusive fitness equipment supplier for the Rio 2016 Olympic Games. For Technogym Rio 2016 represents the sixth Olympic experience after Sydney 2000, Athens 2004, Turin 2006, Beijing 2008 and London 2012. In Rio, Technogym will equip 15 centres with over 1.000 equipment for the training of the 10.500 athletes taking part to the games.
(Logo: http://photos.prnewswire.com/prnh/20151016/277652LOGO )
(Photo: http://photos.prnewswire.com/prnh/20160711/388177 )
(Photo: http://photos.prnewswire.com/prnh/20160711/388178 )
(Photo: http://photos.prnewswire.com/prnh/20160711/388179 )
Technogym's commitment for the Rio 2016 Olympics goes far beyond the company's role of Official Supplier and aims to concretely contribute to the legacy that the Olympic movement wants to leave after the Games. Starting from July 24th Technogym will be launching the "Let's Move for Rio" social campaign. The campaign's purpose is to donate part of the equipment provided to the Olympic training facilities in favor of the post-Olympic legacy. Through the Technogym digital platform Mywellness cloud, during the Olympics, athletes and wellness enthusiasts will be able to measure their physical exercise - both on the equipment and thanks to the free Technogym mobile app - and transform it into equipment that Technogym will donate to 22 public gyms in Rio's most disadvantaged communities.
Nerio Alessandri, President and Founder of Technogym said: ""We are very proud of being chosen for the 6th time as the official supplier of the Olympic Games. This important achievement represents a victory for the whole Technogym team and a strong reference on our products innovation and quality standards" adding "Rio 2016 will also represent a unique social opportunity to promote wellness in Brazil and in the whole Latin America and to get increasing number of people interested in regular physical exercise".
For further information: Enrico Manaresi, +393403949108, [email protected]
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