OTTAWA, March 20, 2013 /CNW/ - MediaSmarts and the Canadian Teachers'
Federation (CTF) are pleased to announce that marketing and consumerism
will be the focus of Canada's eighth annual Media Literacy Week, to be
held November 4-8, 2013.
The official theme of the week: "What's Being Sold: Helping Kids Make Sense of Marketing Messages", will encourage educators and parents to talk to children and teens
about the marketing they encounter on a daily basis.
"Young people are surrounded by advertising everywhere they turn and on
an increasing number of platforms," says Cathy Wing, MediaSmarts
Co-Executive Director, "It's important that we help them recognize when
they're being marketed to and how to understand the messages that are
During the week a variety of activities will take place across the
country to raise awareness of marketing issues that affect children and
teens including body image, online marketing, food advertising and
tobacco and alcohol marketing.
CTF President Paul Taillefer adds: "As teachers, we see first-hand how
advertising influences the manner in which students perceive themselves
and the world around them. As a national teacher organization, we
believe in helping students develop a critical eye with respect to
media advertising which will help them make wise and healthy
The goal of Media Literacy Week is to promote the importance of digital
and media literacy education in Canadian homes, schools and
MediaSmarts and the CTF are pleased to welcome back YouTube as the 2013
Gold Sponsor of Media Literacy Week.
To find out how to get involved or become a sponsor of the week, visit: http://www.medialiteracyweek.ca/
MediaSmarts (formerly Media Awareness Network) is a Canadian not-for-profit centre
for digital and media literacy. Its vision is that young people have
the critical thinking skills to engage with media as active and
informed digital citizens. MediaSmarts' programs are supported by:
Rogers, TELUS, CIRA, Google, Copyright Collective of Canada, Bell,
Shaw, Bell Media, National Film Board of Canada and Symantec. www.mediasmarts.ca, www.twitter.com/MediaSmarts
Canadian Teachers' Federation (CTF) represents nearly 200,000 teachers as their national voice on
education and related social issues.
SOURCE: Canadian Teachers' Federation
For further information:
Maya Shoucair, Communications Officer, MediaSmarts, 613-224-7721, ext. 231,
Francine Filion, Director of Communications, CTF, 613-688-4314,