LONDON, May 23, 2012 /CNW/ - Four Seasons Hotels and Resorts, the premier luxury brand in travel, today named TBWA as its global creative agency network, with TBWA\London as hub agency, supported by TBWA\Hong Kong and TBWA\Chiat\Day, New York.
The agency's remit will cover all marketing communications – from global brand advertising, to local property-level campaigns and digital, CRM and experiential marketing. TBWA\London will be partnering with Four Seasons to develop a global strategic communications platform to further cement Four Seasons as the world's leader in luxury hospitality.
The pitch process was handled by AAR London and was the result of an extensive global search.
TBWA\London president, Robert Harwood-Matthews, said: "Four Seasons has a truly iconic brand and we have been given this opportunity to propel it into the future with innovative marketing that will continue to set it apart in the crowded luxury hotel and resort marketplace."
Susan Helstab, executive vice president marketing, Four Seasons Hotels and Resorts, said: "The search for a new agency partner was one that we undertook with a great degree of care and rigour. Our new partner had to demonstrate the highest degree of strategic thinking, an ability to understand our business and a spirit of innovation and drive for excellence that matches our own. TBWA fit on every measure and we are delighted to begin this new partnership with TBWA across every aspect our global business."
Four Seasons Hotels and Resorts is based in Toronto, Canada and operates across regional hubs to cover all major markets. TBWA\London will lead the global account, with TBWA offices in Hong Kong and New York providing support in their respective regions.
Headed up by President, Robert Harwood Matthews, TBWA\London is led by brand leaders who excel at creating teams with diverse and specialist talents to produce truly collaborative work. TBWA\London's clients include Apple, Aquafresh, GSK, Nissan, GAME, Absolut, EA Games. TBWA lives, breathes and works by Disruption, a convention-busting strategy that strives to outperform the rest of the marketplace through breaking the norm. The media arts approach to creative development drives brand activity across paid, earned, created and owned media to produce an ambitious and creative culture. It is a philosophy that puts all the ways in which a brand connects at the very centre of what TBWA\London stands for.
About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) creates Disruptive ideas expressed through Media Arts for global clients, including ABSOLUT, Accenture, adidas, Apple, Energizer, GSK, Henkel, Infiniti, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank, Singapore Airlines and Visa. TBWA is ranked as a Top-Ten worldwide advertising agency, and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." TBWA has 274 offices in 100 countries, and over 11,000 employees worldwide.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Four Seasons Hotels and Resorts
Four Seasons is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. From elegant surroundings of the finest quality, to caring, highly personalised 24-hour service, Four Seasons embodies a true home away from home for those who know and appreciate the best. The deeply instilled Four Seasons culture is personified in its employees – people who share a single focus and are inspired to offer great service. Founded in 1960, Four Seasons has followed a targeted course of expansion, opening hotels and residences in major city centres and desirable resort destinations around the world. Currently with 86 properties in 35 countries, and more than 50 projects under development, Four Seasons continues to lead the hospitality industry with innovative enhancements, making business travel easier and leisure travel more rewarding. For more information on Four Seasons, visit press.fourseasons.com
Senior Vice President, Marketing and Communications
Four Seasons Hotels and Resorts
voice: 1 (416) 441-4335
SOURCE Four Seasons Hotels and Resorts