tb!s the bargain shop is celebrating 10 years of serving Canadians with a new
logo and name

MISSISSAUGA, ON, June 17 /CNW/ - tb!s the bargain shop is celebrating its 10 year anniversary with a new logo, one of many steps it is taking as part of its re-branding strategy.

Staying with the red corporate colour the new logo design is clean and contemporary with the prominence on "tb!s" and a lesser focus on "the bargain shop". The large exclamation mark that looks like a megaphone makes the impactful statement "tb!s has the best deals in town and we are proud to let everyone know". Over time the company expects that the tb!s logo will become the quick identifier for its brand.

The logo and new brand slogan "Fantastic Finds and Everyday Deals" expresses the company's commitment to provide the absolute lowest prices for its customers, for fashionable items as well as everyday household essentials. "Fantastic Finds" is really what sets tb!s apart from its competition, as customers can find incredibly low prices on well known brand name items, often below the original wholesale cost.

"We are very excited about our new logo and focus on tb!s," said Michael Roellinghoff, its CEO and President. "At tb!s we carry high value products at low prices; by removing the word 'Bargain' as the primary name of the store we believe more people will feel comfortable shopping at our store with confidence. The added value of the name change is that it brings in a new customer base and will also reinforce our selling proposition to our existing customers," says Roellinghoff.

About tb!s

tb!s the bargain shop operates 248 stores from Vancouver Island to Newfoundland, and is Canadian owned and operated with headquarters based in Mississauga, Ontario. tb!s, which has been called "the best kept secret in Canadian retailing", carved out its niche by operating its extreme value format mainly in rural and smaller communities. tb!s originated as the Canadian arm of Woolworth's discount store chain and became independent in 2000. tb!s specializes in carrying brand-name everyday items 365 days a year, at savings of up to 80 percent off regular department and specialty store prices.

tb!s carries a selection of products for the home (including electronics, house wares and home textiles), as well as men's, women's and children's apparel. tb!s also offers footwear, food, cleaning products, as well as a large selection of toys, seasonal and health and beauty products. To learn more about the company and the products it carries, visit www.TBSstores.com

SOURCE Red Apple Stores Inc.

For further information: For further information: Arlene Lebovic, Vice President of Marketing, 905-293-7684

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