MONTREAL, June 20, 2012 /CNW/ - Dairy Farmers of Canada (DFC) wants
Canadians to taste the difference between ice cream made from 100%
Canadian milk and frozen desserts. In the last three years, DFC has
been warning consumers to beware of frozen desserts trying to pass as
real ice cream, and encouraging them to look for the 100% Canadian Milk
symbol on the packaging of real ice cream. This summer, Canadians will
get the chance to try real ice cream firsthand.
During weekends from June 23 to July 15, friendly ice cream ambassadors
equipped with retro ice cream tricycle carts will hand out samples of
real ice cream in six major Canadian cities, including Halifax,
Toronto, Montreal, Ottawa, Calgary, and Vancouver.
"Real ice cream is made from milk. But in freezer aisles across Canada,
'frozen desserts' are masquerading as ice cream, fooling unsuspecting
customers every day," says Solange Heiss, assistant director, marketing
and nutrition communications at Dairy Farmers of Canada. "Real ice
cream is incredible, fresh, natural and delicious! Nothing beats it!"
To find the real deal, Canadians are encouraged to visit realicecream.ca. On the site, they can find out which ice cream is made from 100%
Canadian milk. In-store advertisements in over 1,390 stores from June
to July, together with out-of-home advertisements, visibility in ice
cream shops, and sponsored messages on television will also encourage
Canadians to do the same.
Many of the products for sale in the ice cream aisle in grocery stores
are 'frozen desserts' that are often made with edible oil products and
don't contain the nutrients naturally found in milk. DFC is asking
consumers to take the time to read the nutrition facts on the label. Frozen desserts are made with oils like palm kernel
or coconut oil, while ice cream is made from 100% milk (including
ingredients derived from milk, such as cream, skim milk powder, whey
Most manufacturers have simply removed the words 'ice cream' from their
packaging and replaced them with the term 'frozen dessert'. Consumers
should read labels and look for the 100% Canadian Milk symbol. If it
doesn't say ice cream on the package, it's not ice cream.
Look for the 100% Canadian Milk Symbol
Dairy products bearing the 100% Canadian Milk symbol certify the origin
of the milk used - it's renowned for its high quality, purity and great
taste - and buying them supports local dairy producers and the economy.
Dairy products made from 100% Canadian milk are rich in essential
nutrients and are part of a healthy diet.
About Dairy Farmers of Canada
Dairy Farmers of Canada (DFC) strives to create favourable conditions
for the Canadian dairy industry, today and in the future. DFC promotes
quality Canadian dairy products made from 100 % Canadian milk as part
of a healthy balanced diet.
Image with caption: "During weekends from June 23 to July 15, ice cream-loving Canadians can meet friendly ice cream ambassadors equipped with retro ice cream tricycle carts and enjoy samples of real ice cream made from 100% Canadian milk. (CNW Group/Dairy Farmers of Canada (DFC))". Image available at: http://photos.newswire.ca/images/download/20120620_C2541_PHOTO_EN_15337.jpg
SOURCE Dairy Farmers of Canada (DFC)
For further information:
Assistant Director, Marketing & Nutrition Communications
Dairy Farmers of Canada