Retailer to open pop-up store in Toronto's fashion district
MINNEAPOLIS, Feb. 17, 2012 /CNW/ - Target® is offering Canadians a chance to get their hands on its most recent limited-edition collection by designer Jason Wu by hosting a one-day only pop-up store in Toronto. The pop-up store will be located at 363 King St. West and will be open to the public Feb. 23 from noon until quantities last. Target will donate an amount equal to 100 percent of the sales from the Jason Wu for Target event to United Way Toronto. This is Target's first contribution to a charity in Canada.
"Target's known for creating memorable moments and we've been looking for an opportunity to bring our new Canadian guests a taste of what they can expect when we open our first stores in 2013," said John Morioka, senior vice president of merchandising, Target Canada. "The buzz surrounding Jason's line for Target has been incredible, and, given his ties to Canada, we thought this collection would serve as a great introduction to Target's take on affordable design."
Target's pop-up store will feature an assortment of the Jason Wu for Target collection, which launched to much fanfare in the United States on Feb. 5th, along with a Target-branded tote bag created exclusively for the Canadian pop-up store. Prices for the collection range from $10 to $45. To accommodate anticipated demand, Target will limit purchase quantities to three items per guest.
"Working with Target has allowed me to reach a much broader audience and I'm so excited that my Canadian fans will have a chance to experience this collection for the first time," said Jason Wu, who grew up in Vancouver. "My collaboration with Target reflects my classic design aesthetic and is filled with feminine pieces that will brighten up any woman's wardrobe."
Target pioneered the pop-up store concept in 2002 and since that time has hosted more than 20 pop-up stores. For its first pop-up store in Canada, Target will offer the first 25 guests an opportunity to take their photo with designer Jason Wu, who will open the pop-up store at noon, and Bullseye, Target's beloved bull terrier mascot. Guests waiting in line will receive updates on product availability, as well as hot chocolate and a chance to receive a commemorative Bullseye plush dog. For more information about Target's design partnerships and pop-up stores, visit ABullseyeView.com.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,763 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target's commitment to corporate responsibility, visit Target.com/hereforgood. For more information, visit Target.com/Pressroom.
About Jason Wu
Since debuting his first Ready-to-Wear Collection for Fall 2006, New York-based designer Jason Wu has become widely recognized for his unique and distinctive aesthetic, merging American sportswear with Old World sophistication. Wu realized his love for fashion at a young age, and began sketching clothes at the age of 9. After attending Parsons School of Design, Wu continued to follow his passion, designing women's apparel. In 2008 Wu was named a finalist for the CFDA/Vogue Fashion Fund. Since then, Wu's vision has continued to grow, expanding to include sunglasses, footwear and handbags. His many accomplishments and accolades have secured Wu a place at the top of fashion industry, becoming a member of the CFDA in 2009, winning the Swarovski Award for Womenswear at the CFDA Awards in 2010 and receiving a nomination for the CFDA/Swarovski Award for Accessory Design in 2011.
For further information:
Joshua Thomas, Target Communications (612) 761-6795
Lisa Gibson, Target Communications (905) 212-8258