TORONTO, Oct. 21, 2014 /CNW/ - Day two of World MasterCard® Fashion Week in Toronto ended with a bang tonight thanks to Target's 42-model ensemble, led by none other than the beloved bull terrier mascot, Bullseye. Guests were treated to a show of in-season looks for women, men and kids complemented by elements of exclusive home décor accents.
A retail first at World MasterCard® Fashion Week in Canada, Target partnered with Twitter to bring the Vine 360 booth to the tents. The booth captures 360 degree head-to-toe looks, providing guests across the country behind-the-scenes access and a snapshot of the looks seen on the runway on Twitter in real-time.
"World MasterCard Fashion week is a pinnacle moment on the Canadian fashion calendar," said Livia Zufferli, vice president, marketing, Target Canada. "To be able to share that energy and the key looks of the season, with our guests, straight from the runway is a first for Canadian fashion. This is another unique way Target makes style accessible to the masses – which is what we always strive to do for our guests."
An accordion player took to the runway to kick off the show and help usher in European inspired looks for fall and holiday. Urban streetwear fashions followed, while Beaver Canoe's cozy cool signature style brought warmth to Target's wintery assortment.
Top seasonal trends conveyed a classic Canadian winter, with key silhouettes including anoraks, bombers and quilted jackets and on-trend accessories including knit beanies, hooded infinity scarves and fur trim.
Target's latest collaboration, TOMS for Target, was also featured, offering a glimpse of the upcoming collection, which launches in stores across Canada on November 16.
The seasonal looks were featured amongst a backdrop of home décor offerings, highlighting Target's exclusive Threshold collection. LED screens lined the back upper walls displaying scenes as models worked the runway. As a grand finale, gold glitter floated from the ceiling as Bullseye led the 42-model ensemble down the runway.
Brands featured this evening included Mossimo Black, Merona, Mossimo Supply Co., Beaver Canoe for Target, Threshold, Sam & Libby, Circo, Cherokee, and TOMS for Target.
The beauty looks, with makeup direction by Grace Lee, lead makeup artist Canada, Maybelline New York, included slightly messy mops framing glittery lids for day, and rosy holiday cheeks with poppy red lips for night, contrasted against slick side parts. Luminous skin and liquidy lashes were at home in luxurious knits, perfect for holiday huddles and cuddles.
Images from tonight's show are available on www.wireimage.com. Follow Target Canada on Twitter @TargetCanada and the hashtag #TargetStyle.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,934 stores – 1,801 in the United States and 133 in Canada – and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit ABullseyeView.com or follow @TargetNews on Twitter.
Image with caption: "Target mascot, Bullseye, led the 42-model ensemble in the grand finale of day two at World MasterCard® Fashion Week in Toronto on October 21. The runway show previewed some of Target’s home pieces in addition to nearly 50 seasonal looks for men, women and kids, including upcoming holiday collaboration, TOMS for Target.” (CNW Group/Target Canada)". Image available at: http://photos.newswire.ca/images/download/20141021_C2951_PHOTO_EN_6969.jpg
SOURCE: Target Canada
For further information: Kalynn Crump, Target Communications, (289) 261-1379; Target Media Hotline, (612) 696-3400