London-based designers to create capsule collection, with most items less than $60
MISSISSAUGA, ON, Sept. 16, 2013 /CNW/ - Target and PETER PILOTTO today announced their forthcoming spring collaboration at the designers' runway show at London Fashion Week. Available Feb. 9, 2014, at most Target stores in the U.S. and Canada, PETER PILOTTO for Target will feature women's apparel, accessories and swimwear, with most items less than $60. Additionally, the retailer is partnering with online luxury retailer Net-a-Porter to offer international fans of PETER PILOTTO a curated assortment of the limited-edition Target collection.
"By working with Target, we're able to broaden our reach and bring our design aesthetic to an entirely new audience," said Peter Pilotto. "This is a pivotal moment for our brand. Our collection for Target embodies the elegance and spirit of our own line, but makes it accessible to everyone," added Christopher De Vos.
Peter Pilotto and Christopher De Vos are the designers behind PETER PILOTTO. The two met while studying at Antwerp's prestigious Royal Academy of Fine Arts in Belgium and together created one of London's most recognized and coveted fashion brands. Celebrated for their innovative, complex and colourful prints, the designers explore and question conventional notions of prints, textiles, sculptural shapes and draping. PETER PILOTTO for Target exemplifies the designers' distinct aesthetic, combining hyper-real digital prints in striking blues and greens and warm reds and oranges. The assortment features nearly 70 items and ranges in price from $14.99 to $79.99 for apparel and swimwear and $16.99 to $39.99 for accessories. Standout pieces include chic dresses, flattering skirts and versatile swimwear that can be mixed-and-matched.
"As Target continues to open stores across Canada, we are thrilled to offer our Canadian guests yet another, limited time only design collaboration," said John Morioka, senior vice president, merchandising, Target Canada. "Peter and Christopher's collaboration captures the essence and energy of London in a way that's completely universal and enables our guests to brighten their look this spring at truly remarkable prices. In addition, the innovative partnership with Net-a-Porter, enables Target to provide both Canadian and international guests enhanced access to the collection through ecommerce."
"We think Target is an amazing brand and have long admired their exceptionally produced designer collaborations," said Holli Rogers, fashion director, NET-A-PORTER.COM. "We have believed in PETER PILOTTO for years, and being able to offer our global customer base accessibly priced pieces from such a talented design duo, is such a phenomenal opportunity."
In December 2009, PETER PILOTTO was awarded the Best Emerging Talent Award and the Women's Swarovski Award for New Potential High-Level Garments at the British Fashion Awards. Additional accolades followed in 2011 when the label received the prestigious Fashion Forward Award by the British Fashion Council. PETER PILOTTO is currently sold at more than 220 retailers worldwide. NET-A-PORTER.COM is one of PETER PILOTTO's most significant retail partners and delivers to more than 170 countries. NET-A-PORTER.COM will carry an edited assortment of the Target collaboration, which also will be available Feb. 9, 2014, offering international fans of PETER PILOTTO an opportunity to purchase the limited-edition collection. Throughout the years, PETER PILOTTO has established a strong celebrity following, including Kristen Stewart, Miranda Kerr, Kate Bosworth, Kerry Washington, Sienna Miller and Emma Watson, among others.
More information about PETER PILOTTO for Target is available on ABullseyeView.com. Guests can join in on the conversation on Facebook, Twitter and Instagram using #PeterPilottoforTarget.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,856 stores - 1,788 in the United States and 68 in Canada- and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target's commitment to corporate responsibility, visit target.ca/corporateresponsibility.
SOURCE: Target Canada
For further information:
Joanne Elson, Target Public Relations, (289) 261-1379
Target Media Hotline, (612) 696-3400