TORONTO, Feb. 12, 2014 /CNW/ - Let's face it. No one likes asking people for money. It's arguably the least fun part of the charity 'Anything-A-Thon' experience. But with the emergence of crowdfunding, charity event participants may have found their silver bullet.
Crowdfunding is a method of raising funds online by getting a "crowd" of people to donate in small portions towards a larger dollar goal amount. So far it has been used to fund a variety of things from worthy causes to robots.
There are a number of options out there like Indiegogo or Kickstarter but with both these U.S. sites you have to provide your own incentives or "perks" to encourage donations. The challenge is figuring out what perks people want and fulfilling them. Canadian newcomer GreedyGiver.com actually provides perks for its users. GreedyGiver perks come in the form of rewards like free gift cards for major national brands or savings at local restaurants, spas, even theatre tickets.
"We wanted to put the power in the hands of the fundraiser", says Apostolos Sigalas, Founder of GreedyGiver.com. "By offering rewards, fundraisers can now feel more confident about asking their networks for donations."
Campaigners can also track donor data, funds raised, page visits, even social shares - all on their easy-to-use platform.
All of the potential uses for crowdfunding have yet to be seen but one thing is becoming apparent - rewarding donors for their support makes the fundraising experience more enjoyable and more efficient which is a welcome breakthrough for passionate do-gooders everywhere.
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