TORONTO, June 25, 2015 /CNW/ - With the launch of its #WEARYOURCARE™ and #JUSTCARE™ fundraising
campaigns, Good Souls (www.goodsouls.ca) is raising money from the profits of its T-shirts and accessories sales
for the purchase of much-needed medical equipment at community
hospitals across Canada.
Tragedy inspired Marilena Anderson to start Good Souls in 2014: "When I
was 19 my mother fell and hit her head. Doctors took an X-ray at the
local hospital but had no access to a CT scan, which was 30 minutes
away at a downtown hospital. Two days later my mom died of massive
brain swelling. If her local hospital had been equipped with a CT, they
could have caught it sooner and my mom might be alive today."
"We all want the best health care and medical equipment in our local
hospitals," says Anderson. "But with Canada's aging population,
healthcare costs are rising. And most community hospitals don't have
access to the fundraising of larger teaching hospitals. They need our
Good Souls beneficiary hospitals include: St. Paul's Hospital Foundation
(B.C.); Chinook Regional Hospital Foundation (Alberta); Saskatoon City
Hospital Foundation (Saskatchewan); Brandon Regional Health Authority
(Manitoba); Queensway Carleton Hospital (Ontario); Colchester East
Hants Health Authority (Nova Scotia).
All Good Souls products are designed and manufactured in Canada to
support jobs here at home. By using local designers and manufacturers,
Good Souls reduces how far its goods are shipped, resulting in lower
emissions, a smaller carbon footprint and a greener planet.
Every item of Good Souls clothing and accessories is inspired by a
Canadian Good Soul: the Sil Tee was named for Anderson's mother,
Silvia, who died of a traumatic brain injury. The Tamara Tote was named
for a Canadian woman battling breast cancer and the Pat Tee is in
honour of a prostate cancer survivor.
"We know people are asked to donate to many worthy causes and many have
donor fatigue," says Anderson. "But our goods are high-quality and
reasonably priced. And with a Good Souls purchase, you get the good
feeling of knowing you're helping to improve health care across the
country. I believe there's a good soul within every Canadian who can
get involved and #JUSTCARE™."
If you want to know which province cares the most, check the Good Souls Canadian Care Challenge to see how provinces measure up in their contributions to the
#WEARYOURCARE™ and #JUSTCARE™ campaigns in support of their local
hospital. Anderson has a hunch about which province will come out
ahead, but she's keeping that information to herself for now: "I have
done a lot of market research on which provinces give the most to
charity but I'm hopeful that a few provinces will serve the market data
Good Souls is a Canadian non-profit organization. If you would like more
information about Good Souls or to schedule an interview with Marilena
Anderson, please contact email@example.com or (416) 697-0191.
SOURCE Good Souls Canada Inc
Image with caption: "Take the Good Souls Canadian Care Challenge (CNW Group/Good Souls Canada Inc)". Image available at: http://photos.newswire.ca/images/download/20150625_C9932_PHOTO_EN_43860.jpg
For further information:
Tel: (416) 697-0191