Take Full Advantage of PR and Achieve Your Corporate Goals

TORONTO, June 22, 2016 /CNW/ - It seems every day there is another demand on your marketing budget and it is PR that often draws the short straw when resources are being allocated. Yet, PR can actively help to achieve your corporate goals. From earning media coverage and increasing brand awareness, to driving sales and attracting potential investors, public relations can accomplish many objectives, making it a valuable activity that actively contributes to your company's growth.

CNW's recently published whitepaper, BEST PRACTICES FOR GROWTH: ALIGNING PR PROGRAMS TO CORPORATE STRATEGY examines the corporate goals that a well-planned PR program can help you accomplish. It discusses how to avoid common mistakes to ensure PR is used wisely, which in turn can influence everything from your company's online presence to investor relations.

The white paper explores CNW's best practices for maximizing the benefits of PR for your company, which is extremely important within a constantly evolving communications environment.

These best practices include:

  • Start early and be consistent
  • Make PR part of an integrated marketing strategy
  • Devote appropriate resources to PR
  • Understand the "new world" of PR
  • Proactively distribute your brand's news release

To ensure your company is taking full advantage of the power of Public Relations to achieve corporate goals, download BEST PRACTICES FOR GROWTH: ALIGNING PR PROGRAMS TO CORPORATE STRATEGY today.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.


Image with caption: "Are you taking full advantage of the power of PR to achieve your corporate goals? (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160622_C7890_PHOTO_EN_719776.jpg

Image with caption: "5 secrets to maximize the benefits of PR for your company (CNW Group/CNW Group Ltd.)". Image available at: https://photos.newswire.ca/images/download/20160622_C7890_PHOTO_EN_719777.jpg

For further information: Media Contact: Melissa Meyer, Communications Assistant, melissa.meyer@newswire.ca

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