TAG Heuer Celebrates Double Anniversary in Style at the McLaren Technology

    -   150 Years at the Forefront of the Swiss Avant-Garde... 25 Years With
        McLaren in Formula One...

    -   Racing Legends, Jetsetters and Journalists on Hand at
        pre-BaselWorld Party to Fete Legendary Swiss Watchmaker's 150th
        Anniversary and 25th Year With McLaren in F1

WOKING, England, Dec. 16 /CNW/ -

Motor-racing greats Lewis Hamilton joined Vodafone McLaren Mercedes Team Principal Martin Whitmarsh, McLaren Automotive Chairman Ron Dennis, TAG Heuer Honorary Chairman Jack Heuer, TAG Heuer CEO Jean-Christophe Babin and more than 120 international journalists at the McLaren Technology Centre (MTC) on Wednesday to celebrate TAG Heuer's 150th anniversary and the 25th year of its winning partnership with McLaren in F1.

    To view the Multimedia News Release, please click:

Long-time TAG Heuer Ambassador Lewis Hamilton, wearing his 2009 driving suit and helmet, marked the quarter century in style by arriving at the party behind the wheel of a 1986 F1 McLaren race car, once driven by world champion Alain Prost.

Guests at the lavish cocktail and dinner party at the Sir Norman Foster-designed Centre were given a sneak preview of two new TAG Heuer creations and complimentary copies of the just-released TAG Heuer: 150 Years, a beautifully illustrated commemorative book from Editions Assouline.

In over 200 pages, TAG Heuer: 150 Years outlines the watchmaking brand's unique trajectory from the small, artisanal workshop of Edouard Heuer in the Swiss Jura to world leader in luxury sports watches, chronographs and professional sports timekeeping. The book was presented by Edouard Heuer's great-grandson, Jack Heuer, TAG Heuer's Honorary Chairman and one of the watch industry's most brilliant innovators.

The other star of the night was the SILVERSTONE, a reissue of one of TAG Heuer's most iconic timepieces. Its distinctive and vintage design - a squared case with rounded edges in polished stainless steel - was based on another breakout timepiece of the period, Steve McQueen's 1969 Monaco. Softer edged, graced with a colourful dial, totally new shape, and fully loaded with leading-edge chronograph functionality, the re-edition remains utterly faithful to the original - not just the same bold mix of round and square and the distinctive technical features, but also the same vintage "HEUER" logo and "SILVERSTONE" lettering at 12 o'clock, and a strap in top-grade perforated alligator.

For more information, please click on the following link: http://presscorner.tagheuer.com.

For an upfront and behind-the-scenes look at the TAG Heuer Party at MTC, check out this special video.


SOURCE Tag Heuer

For further information: For further information: Mariam Sylla; +41(0)32-919-8000, press@tagheuer.com

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