Taco Bell Canadian Exclusive Creates International Wave of Excitement

Launch of Cheetos Crunchwrap Slider generates thousands of tweets, cross-border road trips and requests from around the world for Taco Bell's latest collaboration

VAUGHAN, ON, March 7, 2016 /CNW/ - Taco Bell Canada's new exclusive product, the Cheetos® Crunchwrap slider, is giving Canadians another reason to stand tall. Since launching the product on February 29th, Taco Bell offices, social feeds and telephone lines have been inundated with requests for this product. Combining two fan favourites, Taco Bell and Cheetos® Cheddar Jalapeño cheese snacks, Taco Bell's latest innovation has created an international hunger for this limited time item.

"Response to the launch of Cheetos Crunchwrap Sliders has been overwhelmingly strong," says Veronica Castillo, Head of Marketing and R&D, Taco Bell Canada. "Since we introduced this product, people have been very vocal on social about being able to trying it. We love that US fans are making road trips just to get our product."

Bringing unique and innovative products to its customers has always been a top priority for Taco Bell and the Cheetos Crunchwrap Slider is no exception. It took months of researching consumer trends and trying different ingredient combinations to come up with this collaboration. From the reaction to date, it's clearly a winning combo. In fact, the hype around Cheetos Crunchwrap Sliders is very similar to how Canadian fans reacted to the U.S. launch of Doritos® Locos Tacos in 2012.

In the last seven days the launch has generated more than 3,000 tweets globally! Here are some of our favourites:

  • @LindsayGigs: [Peace] America, crossing the border bc Canada has a @tacobell Cheeto Crunch Wrap slider and we don't.
  • @Miaa_janine: Moving to Canada because they are putting jalapeño Cheetos in crunchwrap at Taco Bell come on America
  • @Cannonjw: MAKE A RUN FOR THE BORDER, EH? Taco Bell's Cheetos Crunchwrap is just another reason to move to Canada #nomnomnom

The Cheetos Crunchwrap Slider is available for just a limited time and only in Canada. If you want to know what the fuss is all about, visit a Taco Bell Canada store while it's still around. As a coveted menu item made entirely for Canada, try it and share your Canadian pride! Tag #CrunchwrapSliders on any of our Canadian social channels - @TacoBellCanada on Twitter, Taco Bell Canada on Facebook, TACOBELLCANADA on Snapchat or on Instagram @tacobellcanada.

The Cheetos Crunchwrap Slider comes in three delicious flavours – Beefy Cheddar, Spicy Chicken and Supreme and retails for $2.99. Crunch lovers can visit our new website www.TacoBell.ca, or any of our social channels for more details…and oh yea, our Fries Supreme are just for Canada too!

About Taco Bell Canada
Taco Bell Corp. ("Taco Bell") is a subsidiary of Yum! Brands, Inc. and is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, nachos, salads and much more. Across North America, Taco Bell serves more than 42 million customers every year and there are nearly 200 locations in Canada. For locations, information on Taco Bell and to chat with Taco Bell fans, visit us online at our new website www.tacobell.ca or any of our other social channels including on Facebook at www.facebook.com/tacobellcanada, Twitter @TacoBellCanada, on Snapchat TACOBELLCANADA or on Instagram @tacobellcanada

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

SOURCE Taco Bell

Image with caption: "Taco Bell's Canadian exclusive Cheetos Crunchwrap Slider has made international waves of excitement since launching on February 29th. (CNW Group/Taco Bell)". Image available at: http://photos.newswire.ca/images/download/20160307_C3115_PHOTO_EN_636096.jpg

Image with caption: "Taco Bell (CNW Group/Taco Bell) (CNW Group/Taco Bell)". Image available at: http://photos.newswire.ca/images/download/20160307_C3115_PHOTO_EN_636104.jpg

For further information: Rosie Shipton, Edelman Canada, Rosie.Shipton@edelman.com, 416 849-1505

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