Susie Sheffman Joins Dealuxe as Fashion Director
Feb 01, 2012, 15:33 ET
TORONTO, Feb. 1, 2012 /CNW/ - On March 1st, after 11 years as Fashion Director at FASHION Magazine, where she helped to shape and grow the publication to become Canada's #1 fashion magazine, Susie Sheffman will make the exciting move to the e-commerce space, joining DEALUXE (www.dealuxe.ca) as Fashion Director. As one of the most influential figures in the Canadian fashion industry, with over 30 years of experience—working with iconic brands such as Roots and Holt Renfrew and styling major talents, from supermodel Linda Evangelista to superstar Rihanna— Sheffman is a creative force who will be fundamental in shaping the future of Dealuxe's editorial content, as well as the overall vision of the brand.
Adding a magazine veteran is a strategic decision for Dealuxe as they shift their business model more towards a content-meets-merchandise strategy. Joanna Track, Founder & CEO of Dealuxe feels passionate that this is a winning combination. "There is a convergence of publishing and e-commerce happening in the online world, as both retailers and publishers get wise about the needs and wants of consumers. They don't just want to be sold stuff, they want an experience," says Track. "At Dealuxe, our focus will be to entertain, engage and inform style-savvy women on the latest trends and must-have items of the season, and provide them the opportunity to purchase those items in a seamless manner. Our goal is to be the Canadian leader and a global player in the world of curated lifestyle content."
This is a major win for Dealuxe, as they start to make their mark in the Canadian fashion retail scene, and Sheffman is thrilled to join the team. "From the age of 5, editing must-haves from the Eaton's catalogue, to leading the creative vision for Canada's top fashion magazine, I've had a life-long love affair with fashion. I'm thrilled at the opportunity to help shape Dealuxe into an outstanding one-stop shopping destination for the smart and stylish Canadian woman."
Dealuxe launched in May 2011 and is fast becoming the go-to online shopping destination for women's contemporary fashion and accessories.
For further information:
or to set up an interview, contact:
Erin Green, Director of Marketing & PR, Dealuxe
[email protected], 416-977-3325 ext. 211
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