Interactive Brokers is the leader in Mobile Brokerage Experience in Canada according to Surviscor Rankings
TORONTO, Dec. 4, 2018 /CNW/ - Interactive Brokers provides the best mobile brokerage experience amongst Canadian self-directed brokerage firms according to Surviscor's 2018 Canadian MobileBrokerage scorCard Review. Interactive Brokers became the new Canadian leader in its inaugural Surviscor review, dethroning BMO InvestorLine who dropped into 3rd place while Questrade remained in second. Individual firm reviews can be found at www.surviscor.com.
The scorCard Review is the most comprehensive analysis in North America, providing an impartial assessment of the mobile-based customer experience at Canadian self-directed brokerage institutions. The firm scores are based on each firm's ability to provide its customer base with established, industry-wide features and functionality available through the various mobile devices. "Overall, it's been a quiet development year in the Canadian self-directed brokerage industry" said Glenn LaCoste, President and CEO of the Surviscor Group of Companies. "At first glance the scores can be shocking, but it is important to understand that they do not reflect the overall merits of any of the firms. The take-away is that most industry firms fail to provide a seamless mobile accessible experience for the base online offering. The bar has now been raised and we congratulate Interactive Brokers on their convincing win and strong mobile customer experience" added Mr. LaCoste.
"Interactive Brokers Group has always focused on three major things: providing clients with exceptional value, breadth of product worldwide and superior technology," said Jean-François Bernier, Director of Interactive Brokers Canada. "We have worked very hard on developing our mobile offerings, so that our clients can trade wherever they are and access the sophisticated trading tools we offer on our feature-rich desktop trading platforms."
Surviscor's proprietary scorCard methodology measures over 3900 objective usage-related criteria questions over four main device families, reviewing each firm by six independent categories, each weighted according to industry importance through direct feedback with industry firms.
Surviscor is a North American leader in the analysis and ranking of Canadian digital customer experiences provided by service firms. Surviscor's popular digital brokerage and banking reviews are powered by its proprietary scorCard methodology, identifying the BEST and WORST digital customer experiences. All studies and analyses serve as industry benchmarks for consumers and industry participants by identifying digital offerings considered to be leading-edge as compared to the industry standard.