Surviscor's 2017 Canadian Mobile Banking Rankings

CIBC is the new leader in Mobile Banking Services and Experience in Canada according to Surviscor Rankings

TORONTO, April 3, 2017 /CNW/ - CIBC provides the best overall mobile customer experience in Canada according to Surviscor's 2017 Mobile Banking scorCard Review. CIBC edged-out National Bank for top spot and dethroned Tangerine who fell to 4^th place. Scotiabank remained in the top three for the fourth straight review.

The scorCard Review, now in its 4^th edition, is the most comprehensive analysis in North America providing an impartial assessment of the overall mobile banking customer experience at Canadian banking institutions. "Mobile services have come a long way in the last year which was great to see. Mobile offerings are getting closer to an equal experience with the traditional online experience that is core to the mobile interaction" said Glenn LaCoste, President of Surviscor Inc. "We are excited to increase the amount of firms in this review to better serve Canadian choices. We are surprised to see some smaller firms in the top 10 and would like to congratulate CIBC for its win in this ultra-competitive industry" added Mr. LaCoste. 

Surviscor's proprietary scorCard methodology measures over 2500 objective usage-related criteria questions over four main device families, reviewing each firm by 5 independent categories, each weighted according to industry importance through direct feedback with industry firms.

For further information visit www.surviscor.com or contact Surviscor at 1-866-299-7267 or email results@surviscor.com.

About Surviscor Inc.

Surviscor is a North American leader in the analysis and ranking of Canadian digital customer experiences provided by service firms. Surviscor's popular digital brokerage and banking reviews are powered by its proprietary scorCard methodology, identifying the BEST and WORST digital customer experiences. All studies and analyses serve as industry benchmarks for consumers and industry participants by identifying digital offerings considered to be leading-edge as compared to the industry standard.

SOURCE Surviscor Inc.

For further information: Surviscor Inc., Mr. LaCoste, President, (416) 993-1246 mobile or 1-866-299-7267, info@surviscor.com, www.surviscor.com