Qtrade Investor provides the Best Overall Digital Self-Directed Brokerage Experience in Canada according to Surviscor Rankings
TORONTO, March 9, 2020 /CNW/ - Qtrade Investor has been named Canada's best self-directed brokerage firm for overall digital brokerage experience according to Surviscor's inaugural 2020 Digital Self-Directed Brokerage Rankings. The all-encompassing ranking is determined based on four key individual digital experience reviews conducted in late 2019 and early 2020, Online Experience, Mobile Experience, Service Level Experience and Cost of Services. Questrade finished in 2nd place, industry giant TD Direct Investing in 3rd, while the oldest firm in the industry, Desjardins Online Brokerage, known as Disnat, finished first in the Cost of Services experience.
Individual firm reviews can be found at www.surviscor.com. The complete rankings are:
2020 Surviscor Canadian Digital Brokerage Rankings
TD Direct Investing
RBC Direct Investing
Desjardins Online Brokerage
National Bank Direct Brokerage
CIBC Investor's Edge
The inaugural Digital Brokerage scorCard Review is now the most comprehensive analysis in North America, compiling the results of four separate large reviews and using industry weightings to compile the rankings. "It was time for Surviscor to step up and provide Canadian self-directed investors with a clear overall digital experience winner and highlight two key factors that contribute to an overall experience; Service Levels and Cost of Services" said Glenn LaCoste, President and CEO of Surviscor Group. "We commend the top firms for the commitment to experience excellence and congratulate Qtrade Investor for adding to its long list of industry honours" added Mr. LaCoste.
"We are very excited to be the inaugural winner of such a comprehensive award. It truly exemplifies Qtrade Investor's values and dedication to the client experience – both online and offline. All client touchpoints are important to us in order to provide a well-rounded and consistent experience." – Christine Zalzal, SVP, Head of Online Brokerage & Digital Wealth.
The inaugural ranking, based on 4 individual Surviscor reviews, measured over 7000 objective usage-related criteria questions at each firm based on its proprietary scorCard methodology, analyzed in excess of 14,000 individual trade situations across 10 different investor profiles along with key interest rates and general fees; analyzed 163 service records per firm in terms of responsiveness and used industry firms experience category weightings suggestions to determine the rankings.
Surviscor is a North American leader in the analysis and ranking of Canadian digital customer experiences provided by service firms. Surviscor's popular digital brokerage and banking reviews are powered by its proprietary scorCard methodology, identifying the BEST and WORST digital customer experiences. All studies and analyses serve as industry benchmarks for consumers and industry participants by identifying digital offerings considered to be leading-edge as compared to the industry standard.
SOURCE Surviscor Inc.
For further information: Surviscor Inc., Mr. LaCoste, President, [email protected], www.surviscor.com