Survey Shows Bad Career Advice Abounds; Coworkers Most Common Culprits

TORONTO, Feb. 5 /CNW/ - Thinking about tapping your colleagues for advice on how to get ahead? You may want to reconsider, a new survey by The Creative Group suggests. Nearly six in 10 advertising and marketing executives said they have received bad career advice from coworkers. Another 54 per cent have been steered in the wrong direction by their bosses.

The survey was developed by The Creative Group, a specialized staffing service providing marketing, advertising, creative and web professionals on a project basis, and conducted by an independent research firm. It is based on 250 telephone interviews -- 125 with advertising executives and 125 with senior marketing executives.

Advertising and marketing executives were asked, "Have you ever received bad career advice from any of the following sources?" Their responses:

(Multiple responses were permitted.)

                    A coworker........................ 58%
                    A boss............................ 54%
                    Your parents/relatives............ 35%
                    Your spouse/significant other..... 30%
                    A mentor.......................... 21%
                    None of these..................... 25%

Survey respondents also were asked to describe the worst career advice they have ever received. For many, this was the recommendation to play it safe. For example:

    -   "I was advised to keep quiet when there were problems."

    -   "They told me to stick with what I know, but all growth is the result
        of developing and learning, especially in this economy."

    -   "I was told to look for safe opportunities rather than striving for

    -   "They told me I was as high as I was going to go in this organization
        and should stay put."

Others were encouraged to make overly risky moves:

    -   "I had someone tell me to walk into the CEO's office and say, 'We
        need to talk about my salary today.'"

    -   "Someone told me to jump into a start-up company, and six months
        later the firm went out of business."

These next professionals were presented with guidance that benefitted the advice giver, rather than them:

    -   "My former boss discouraged me from going to work for a competitor,
        saying that I wouldn't last, but I did. I later found out that he had
        made a wager that I wouldn't join that firm, and that was why he
        discouraged me to work there."

    -   "A coworker wanted me to take her job so she could take a new
        position. It wasn't a good idea. I wasn't ready to fill that job."

Finally, although every professional wants to come across as "polished," some recommendations can leave people "sole-searching." To wit:

    -   "I once had an employer say he didn't like my shoes, and I would
        never go anywhere without the right footwear. I stuck with my shoes,
        which were professional, and his advice turned out to be bogus. I
        have been successful in this industry for 35 years."

"As with any advice, it's wise to consider the source," said Donna Farrugia, executive director of The Creative Group. "Although many managers and coworkers have your best interests at heart, the fact that your professional actions may affect them may colour their judgment."

The Creative Group offers the following five tips for those seeking career advice:

    1.  Find the voice of experience. When seeking guidance on a particular
        issue, get perspective from someone who has faced a similar
        situation. For example, if you're looking to transition into a
        particular niche, talk to someone who made a comparable change. If
        you're having trouble finding suitable contacts, use social networks
        like LinkedIn to expand your reach.
    2.  Let your ambitions be your guide. The people closest to you have
        different perspectives about what's important in life -- and what
        should be important to you. For instance, your parents may value
        security more than you do. When contemplating advice, be sure to
        differentiate between the ambitions others may have for you and your
    3.  Help them help you. Even those who aren't personally invested in your
        success may find it hard to provide counsel if they don't know your
        career goals. By describing your professional objectives and values
        to your acquaintances, you'll help them give better guidance.
    4.  Don't put all your eggs in one basket. When making an important
        career decision, tap many sources for advice, including recruiters,
        career experts and trusted mentors. A variety of information can help
        you make the most informed choice.
    5.  Keep it coming. Thank everyone who takes the time to provide career
        guidance, and keep in touch with all helpful sources, returning the
        favour when you can.

The Creative Group has offices in major markets across the United States and in Canada, and offers online job search services at

SOURCE The Creative Group

For further information: For further information: THE CREATIVE GROUP, Suite 820, 181 Bay Street, Toronto, ON, M5J 2T3, Kristie Perrotte, (416) 350-2330,

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