Survey Says — More than Half of Canadians Polled Would Choose to
Extract Information from Someone's Mind in an Effort to Become Rich

Survey Asks Canadians Probing Questions About Entering the Minds of Others

TORONTO, Dec. 8 /CNW/ - In an informal survey developed by Warner Bros. Home Entertainment Group to mark yesterday's launch of Inception on Blu-ray™ Combo Pack, Canadians shared some provocative thoughts about entering the minds of others. 

Most valuable information
The nationwide survey revealed that, if able to enter someone's mind and retrieve information, 58 per cent of Canadians would retrieve information that would help make them wealthier. Another 27 per cent of those surveyed said they would extract information that would help make them a better person.

The results of this survey mirror the plot of the film itself. Directed by Christopher Nolan, Inception follows master thief Dominic Cobb (played by Leonardo Dicaprio), who steals valuable information by invading the dreams of his victims.

Write-in responses, which comprised 13 per cent of the total results, also included:  retrieving information about government secrets — such as the existence of aliens — and retrieving information that would help the recipient fly under the radar at work.

Least desirable dream-mate
When asked who they would least like to be stuck in a dream with, 40 per cent of Canadians said their ex, while 29 per cent chose their boss. Politicians were also popular write-in responses for this question, as Sarah Palin, the former U.S. Vice-Presidential candidate, and newly elected mayor of Toronto, Rob Ford, were identified as people Canadians wouldn't want to be stuck in a dream with. Other write-in responses included Freddy Krueger, Mel Gibson, and the cast of Jersey Shore.

Inception's most wanted
Of Inception's key cast members, a 33 per cent majority of Canadians chose Oscar winner Marion Cotillard as the person they'd most like to stay in a dream with. Ellen Page followed with 29 per cent and, surprisingly, Leonardo DiCaprio finished third, with only 20 per cent. Joseph Gordon-Levitt garnered 18 per cent of the votes.

Planting seeds
If able to implant an idea in someone's mind by means of 'inception,' half of Canadians (50 per cent) would choose to implant an idea in the mind of a politician. Spouses received the second highest number of votes (27 per cent), while religious leaders placed third (five per cent).

Write-in responses, which comprised 20 per cent of the final tally, also included: your boss at work ("time for a raise!" said one respondent), WikiLeaks founder Julian Assange and, once again, Sarah Palin.

About Warner Bros. Home Entertainment Group
Warner Bros. Home Entertainment Group (WBHEG) brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. An industry leader since its inception, WBHEG oversees the global distribution of content through packaged goods (Blu-ray Disc and DVD) and digital media in the form of electronic sell-through and video-on-demand via cable, satellite, online and mobile channels, and is a significant developer and publisher for console and online video game titles worldwide. WBHEG distributes its product through third party retail partners and licensees, as well as directly to consumers through WBShop.com.

For further information:

Carley Tietolman
LexPR Canada
416-542-9140 x3370
[email protected]