LONDON, ON, Dec. 10, 2012 /CNW/ - Surge Communications, a full-service
advertising agency based in London, Ontario announced the launch of its
new brand, website and corporate identity - adHOME. Partners Mark Brown
and Mary-Ellen Willard took ownership of the company in April 2012.
Last week, the new brand was formally introduced to clients including
Maple Leaf Foodservice, Merial Canada, Roxul, Procter & Gamble,
Southwest Ontario Tourism Corporation, TSSA and Western Fair District.
"The vision for adHOME is to be among Canada's most respected creative
advertising agencies, attracting and developing the best marketing
talent in the region while partnering with clients that share our
values ", stated Mark Brown.
"Everyone at the agency has chosen to call London their home. Many of us
have worked in larger cities in Canada and abroad, but we've all
decided to put down roots here. The name adHOME really echoes this and
acknowledges the type of relationships we strive for with colleagues,
clients and our community", noted Mary-Ellen Willard.
The decision to rebrand the agency was driven by a desire to better and
more consistently articulate the company's creative strengths and
collaborative approach. This change also necessitated a culture shift.
The pair is committed to transforming their office space into a more
comfortable environment where staff will feel "at home" to share ideas
openly and make bold creative choices. Additionally, they're placing a
renewed focus on giving back to the local community by supporting
organizations that have personal meaning to their team.
Additional Skills and Leadership
Over the years, the agency has expanded and adapted its capabilities in
response to the ever-changing marketing landscape to become a fully
integrated organization. In just the last year, adHOME has attracted
new talent and leadership to the agency with the addition of skilled
veteran Curt Maine as Creative Director. The agency has also
significantly enhanced its digital team with five new staff members: an
interactive project manager, two interactive designers, a junior
developer, and a digital strategist.
adHOME, formerly known as Surge Communications, was founded in 1999.
The company has grown steadily to become one of the most successful ad
agencies in Southwestern Ontario with 25 full-time employees and an
impressive roster of regional and national clients. Its work
encompasses all facets of traditional media, web and mobile development
as well as digital services and social media. http://www.adHOMEcreative.com
For further information:
Mary-Ellen Willard, Partner
T: (519) 672.9090 x 138
Mark Brown, Partner
T: (519) 672.9090 x 121