Superior Propane Truck Goes Pink and White for a Good Cause

VANCOUVER, May 5 /CNW/ - In support of the Canadian Breast Cancer Foundation - BC/Yukon Region, Superior Propane has introduced a new pink and white delivery truck into its fleet; a sharp contrast from all of its other bright yellow vehicles.

A first of its kind in the BC/Yukon Region, the Pink Truck will service local Superior Propane customers and a portion of the revenue generated will be donated back to the Canadian Breast Cancer Foundation, BC/Yukon Region.

"Each time this vehicle makes a delivery, our customers will receive a note advising them that the propane they've just received is helping to create a future without breast cancer," said Brian Seppala, General Manager for Superior Propane - Pacific Region.

"Our truck will also participate in local events as it travels around BC and the Yukon. This is an excellent opportunity to reach out and create awareness in the very remote communities of BC/Yukon through Superior's diverse customer base."

A spokesperson for the Canadian Breast Cancer Foundation, BC/Yukon Region loves the idea.

"Superior Propane is helping us reach out and engage Canadians in our drive to overcome breast cancer by 2020," said Linda Morris, CEO of the Foundation's BC/Yukon Region.

"We're making great strides against the most common form of cancer diagnosed in women. The support of Superior Propane's drivers, staff, clients and customers will be far reaching."

The BC and Yukon division of Superior Propane has also come on board as the official "Kick Start" sponsor of the first-ever In the Pink(TM) Wear Pink Day, October 28th. Corporations, schools and community groups will be urged to wear something pink in support of the Foundation's vision 2020 campaign, The Future Without Breast Cancer.

The campaign will be introduced at the Foundation's 18th Annual Awareness Day luncheon, May 6th at the Fairmont Hotel Vancouver.

Superior Propane is committed to improving lives and the communities in which its customers and employees reside and this cause marketing relationship is a clear demonstration of that commitment. Breast cancer does not just affect those people living with the disease, but also their friends and families. With the debut of this new pink and white truck, Superior Propane is proud to assist the Canadian Breast Cancer Foundation in their mission of creating a future without breast cancer.

Superior Propane is Canada's largest and only national provider of propane and related services, which it provides to over 200,000 residential, commercial and industrial customers in over 180 communities. Superior Propane employs over 1,600 employees and delivers over 1.4 billion litres of propane annually. Superior Propane is a Canadian company that has been in business since 1951. It is headquartered in Calgary, Alberta and is a division of Superior Plus Corp.

The BC/Yukon Region of the Canadian Breast Cancer Foundation was established in 1992 to make a difference in breast cancer research and breast health for the BC population. Recently The Canadian Breast Cancer Foundation, BC/Yukon Region has committed to creating the future without breast cancer by the year 2020. To achieve the 2020 goal, small steps need to be taken. Today, CBCF, along with its donors, sponsors and partners, continues to raise funds to support unique and innovative initiatives in prevention, early detection, treatment, research and emerging issues in the health care workforce in hopes the vision of the future without breast cancer will be realized not some day, but by 2020.

For more information on Superior Propane, their schedule of events and the pink and white truck travel route please contact Trace Hobson at 604-552-8712. For more information on the CBCF and the "In the Pink(TM)" Wear Pink Day on October 28, 2010 please call the CBCF at 604-683-2873.

For further information: Superior Propane, BC/Yukon Region, Trace Hobson, Regional Projects, [phone] ext.712, [email protected]; Canadian Breast Cancer Foundation, BC/Yukon Region, Marcelo Dominguez, Marketing Manager, [phone] ext 225, [email protected]