Super Channel kicks off new sports programming sub-brand with the acquisition of popular US sports franchise, Legends Football League

EDMONTON, Feb. 22, 2017 /CNW/ - Super Channel is pleased to announce that it has acquired the rights to the popular US sports franchise, Legends Football League (LFL) and its weekly television ratings-hit, 'LFL Football Night.'

The LFL will make its Canadian broadcast debut on Saturday, April 22 at 9 p.m. ET (SC1) and serve as the flagship franchise to a new sports programming sub-brand, Super Channel SPORTS, a collection of exclusive sporting events and sports themed programming which will air on Super Channel and Super Channel On Demand.

The exclusive three-year deal will make Super Channel SPORTS the home of LFL Football Night through the 2019 season.

"We are excited to bring the LFL to Canadian viewers and announce the launch of Super Channel SPORTS," said Don McDonald, Chief Operating Officer for Super Channel. "The LFL is a proven sports franchise that is building in popularity around the world. We are sure that sports fans across the country will embrace this fast paced, high-impact sport that showcases the incredible athleticism, superior skill and tenacity of these female athletes."

The LFL has become one of the fastest-emerging sports franchises on television, having been broadcast to a staggering 190+ television territories around the world on major television networks such as NBCUniversal, MTV Networks, SKY, ESPN International, SBS Broadcasting, Televisa and many more.

"Canada has always been a major priority in building the LFL into a global sport. This partnership with Super Channel SPORTS will be vital in introducing the sport nationally in anticipation of LFL Canada's formal launch in Vancouver, Regina, Calgary and Toronto," said Mitchell S. Mortaza, Managing Partner, Legends Football League, LLC.

Alongside the full-length games in HD, Super Channel SPORTS will also broadcast and make available online various complementary LFL programming, including player and team features as well as incredible access for viewers with short-form programming, taking fans inside the game.

In addition to the LFL, Super Channel SPORTS will provide subscribers with a range of other sports related content in the form of live sports events, sports documentaries, sports docuseries, specialty shows and biographical movies. Super Channel SPORTS will carry up to a maximum of 20 hours of live sports programming per week, that will also be available to subscribers on Super Channel On Demand.

More information on featured programming can be found on the Super Channel SPORTS page at www.superchannel.ca/sports.

About Super Channel

Super Channel is a national premium pay television network, consisting of four HD channels, four SD channels, and Super Channel On Demand.

Super Channel's mission is to entertain and engage Canadian audiences by providing a unique and exclusive entertainment experience.  With a core foundation of integrity and accountability, we dedicate ourselves to implementing innovative programming strategies and unparalleled team work that provides viewers with exceptional value and variety.

Super Channel is owned by Allarco Entertainment 2008 Inc., an Edmonton-based media company.

Super Channel is currently available on Bell TV, Shaw Direct, Rogers Anyplace TV, Shaw Cable, Cogeco Cable,  Access Communications, Bell Aliant TV, Source Cable, SaskTel, MTS, Novus, EastLink, TELUS, Videotron and other regional providers.

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About Legends Football League, LLC:

Originating as the most watched series of Super Bowl halftime specials in history, now the Legends Football League (LFL) is a global sport with league presence in the United States, Canada, Australia and in 2019, Europe. The LFL has also become one of the fastest growing sports franchises on television, reaching nearly 190+ television territories. The sport, entering its eighth season of play, has surpassed popular sports franchises such as the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) through each of the franchises first eight years of operation in key metrics including overall attendance, global television viewership and international presence.

SOURCE Super Channel

For further information: Media Contacts: Super Channel, Kim Ball - Director, Media Relations & Sponsorship, kim.ball@superchannel.ca, Phone: (416) 302-6464; Legends Football League, LLC: Omar Mortaza - VP Operations, Producer, omar_mortaza@LFLUS.com, Phone: (310) 927-3370