SUPER BOWL XLIX Attracted 15.7 Million Viewers through the SendtoNews Network
TORONTO, Feb. 13, 2015 /CNW/ - SendtoNews recorded an impressive 4.7 million video views during the SUPER BOWL XLIX weekend through its News Partnership Network TM proving that digital viewership now rivals television as the medium to watch. The demand for highlights, player interviews and other content from the most watched Super Bowl in U.S. history resulted in a new record for digital impressions in Canada. Video views totaled 15.7 million during the entire Jan.26 to Feb. 8 Super Bowl extravaganza, with the Monday after Super Bowl attracting the largest audience, with 1.7 million views on that day alone.
This year's Super Bowl success represents a staggering 83% growth in viewership over 2014. Short form digital video is now an increasingly preferred viewing platform and advertising medium that SendtoNews expects to continue with strong growth in 2015.
"Digital viewership for the second year in a row in Canada rivals television with impressive numbers and higher fan engagement," said SendtoNews CEO Greg Bobolo, "In addition an impressive lead up to Super Bowl proved pre-event coverage is also a strong market."
Marquee sporting events have huge appeal. Not only did Super Bowl XLIX draw a record TV audience in Canada of 9.23 million, it set a digital impressions record as well, which is a bonanza for newspaper.coms. With high quality digital video highlights at their disposal, Canadian publishers that belong to the News Partnership Network(tm) were able to leverage the Super Bowl with pre- and post-game coverage, game highlights, interviews, top plays, news and more. SendtoNews's attractive, above-the-fold player gives the premium screen placement that HD quality, well edited Super Bowl highlights deserve and top shelf brand advertisers covet. Premium placement along with tight metrics give newspaper.coms the tools to tap new sources of ad revenue, boost their online audience and readership, and achieve much needed stability in a post print media environment.
SendtoNews is the fastest growing syndicator of sports video highlights in the world. The company currently monetizes and distribute game highlights, player interviews and other fan-interest content for more than 75 sports leagues on four continents, including the NFL, Major League Baseball, NASCAR, PGA Tour and Premier League Soccer. Its broadcast and publishing partners represent more than 1000 television, radio, print and online news outlets. SendtoNews 855.590.1991.
For further information: David Davies, 855-590-1991, [email protected]