KELOWNA, BC, June 14, 2017 /CNW/ - SunRype is bringing some excitement to the growing tea category, with the introduction of new SunRype Real Brewed Sparkling Teas. The four flavour lineup is made with real brewed tea, natural flavours, real cane sugar, and is lightly sparkling.
The launch signals an important shift for the long-time Kelowna-based company. Director of Marketing Barb Grant explains, "SunRype is focused on innovation to meet the changing needs of consumers, and that means moving beyond juice and fruit snacks to offer a wider range of on-trend refreshment beverages and food products. A big part of this strategy is to bring these new products to market in pack types that fit with the lifestyles of today's busy, active consumers. We are excited to have installed a can line in our Kelowna plant to facilitate bringing this and other new innovation to market."
The new sparkling teas will be available in a sleek 355ml tall can. The graphic design for these products features a simple retro SunRype logo that is a nod to the company's history, with a relevant, on-trend feel. "We wanted the package to look different from other SunRype products to ensure consumers understand this is something different," says Grant. "We purposely selected a more natural colour palette with a simple design to match the real, uncomplicated nature of the product itself."
SunRype Real Brewed Sparkling Teas are now available in the refreshment beverage section of grocery stores across western Canada. Four delicious varieties are available: Twist of Lemon Black Tea, Mango Peach Black Tea, Honey Lemon Green Tea and Raspberry Rooibos Tea.
About the Company
Sun-Rype Products Ltd., based in Kelowna, BC, is a manufacturer and marketer of food and beverage products.
SOURCE Sun-Rype Products Ltd.
For further information: Barb Broder, Communications, Sun-Rype Products Ltd., 1165 Ethel Street, Kelowna, BC V1Y 2W4, Tel: (250) 860-7973, Fax: (250) 762-3611, firstname.lastname@example.org, www.sunrype.com