TORONTO, July 11, 2017 /CNW/ - Sun Life Financial Inc. (TSX: SLF) (NYSE: SLF) announced today that it will donate C$25,000 to the Canadian Red Cross as it helps Canadians impacted by the massive wildfires that have triggered a province-wide state of emergency in British Columbia. The contribution will come from the Sun Life Financial International Response Fund at the Canadian Red Cross, which enables support to be deployed rapidly to areas in need.
Lightning, dry weather and wind throughout British Columbia have caused fires to spread quickly, with at least 138 wildfires sparked throughout the region causing many individuals and families to be evacuated from their communities. Urgent support is needed and donations will help provide cots, blankets, family reunification and financial assistance for food, clothing and personal needs.
"Our thoughts are with everyone affected by the wildfires in British Columbia, in addition to the volunteers on the ground providing immediate relief," said Kevin Dougherty, President, Sun Life Financial Canada. "By working with the Red Cross we hope to help our impacted communities, families and friends recover from this tragedy."
The Sun Life Financial International Response Fund, the first international corporate sponsorship of its kind, was established in partnership with the Canadian Red Cross in 2005 to help accelerate emergency response to large-scale international crises. Administered by the Canadian Red Cross, the Fund has helped provide immediate relief and resources to natural disasters and crises in Canada and around the world.
The Canadian Red Cross is supporting the British Columbia government in providing relief for those affected and Canadians are encouraged to donate to the British Columbia Fires Appeal.
About Sun Life Financial in the community
At Sun Life Financial, we are committed to building sustainable, healthier communities for life and we're proud to hold the Caring Company designation from Imagine Canada. Community wellness is an important part of our sustainability commitment and we believe that by actively supporting the communities in which we live and work, we can help build a positive environment for our Clients, employees, advisors and shareholders. Our philanthropic support focuses on two key areas: health, with an emphasis on diabetes awareness, prevention, care and research initiatives through our Team Up Against DiabetesTM platform; and arts and culture, through our award-winning Making the Arts More Accessible TM program. We also partner with sports properties in key markets to further our commitment to healthy and active living. Our employees and advisors take great pride in volunteering over 40,000 hours each year and contribute to making life brighter for individuals and families across Canada. Read more about Sun Life Financial in the community.
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SOURCE Sun Life Financial Inc.