Sun Life Canada Hoops Takes Over The Bentway with 3x3 Showdown
TORONTO, Aug. 8, 2025 /CNW/ -
What
Sun Life and Canada Basketball will host Sun Life Canada Hoops, an electrifying and family-friendly U23 men's and women's national 3x3 tournament. Held at Toronto's The Bentway, this two-day event will bring together the nation's best 3x3 teams for a fast-paced, high-skill showdown under the Gardiner Expressway. Teams will have the opportunity to compete for their hometowns and put their Canadian pride on the court.
Participating teams include: Alberta, British Columbia, New Brunswick, Nova Scotia, Manitoba, Ontario, Quebec and Saskatchewan.
As the Official Health and Wellness partner of Canada Basketball, Sun Life Canada Hoops is the latest in a multi-year partnership between Sun Life Financial and Canada Basketball which empowers Canadians to focus on healthy active living through the power of sport.
When
Saturday, August 9
(Media are invited to capture broll and conduct interviews from 9:30 AM to noon.)
9:30 AM- Media arrival
10:00 AM- Welcome Remarks and tournament start
10:10 AM- Community programming with Lay-Up Basketball begins
11:00 AM - Meet and Greet with 3x3 Team Canada Athletes Kacie Bosch, Paige Crozon, Cassandra Brown, Alex Johnson, Saicha Grant-Allen and Katherine Plouffe and additional U23 GLOBL JAM Canada Athletes
11:30 AM- Interview opportunities with select Canada Basketball athletes.
8:05 PM - Last game of Tournament Day One
Sunday, August 10, 2025
12:30 PM- Quarterfinals games begin
2:20 PM- Semifinal games begin
4:10 PM- Women's Final game
4:35 PM - Women's Awards Presentation
4:50 PM - Men's Final game
5:15 PM - Men's Awards Presentation
Where
The Bentway, 250 Fort York Blvd, Toronto, ON M5V 3K9
(Under the Gardiner Expressway, near Fort York)
Who
Participating 3x3 Teams from Alberta, British Columbia, New Brunswick, Nova Scotia, Manitoba, Ontario, Quebec and Saskatchewan
Canada Basketball 3x3 National team athletes— Kacie Bosch, Cassandra Brown, Paige Crozon, Saicha Grant-Allen, Alex Johnson, and Katherine Plouffe
Michael Bartlett, President & CEO, Canada Basketball
Paul Joliat, Vice-President, Global Partnerships & Marketing Planning, Sun Life
Youth from Lay-Up Basketball
Photo and video opportunities include:
- Live game action featuring top U23 men's and women's athletes from across Canada.
- Fan activations and community engagement around the court.
- Branded Sun Life activations promoting health and wellness.
Note to Editors: Media accreditation is recommended to ensure access to optimal viewing areas and interviews. Please contact us in advance to confirm attendance.
SOURCE Canada Basketball
Media Contacts: Abby Albino, Head of Brand and Fan Engagement, Canada Basketball, [email protected]; To contact Sun Life media relations, please email [email protected]
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