Summer sun brings more than just heat: research shows 'bikini bod blues' mean more women are considering cosmetic surgery

Largest Canadian research survey of its kind probes 2,000 Canadian women on their attitudes about body image, aging and cosmetic surgical procedures

TORONTO, June 11, 2012 /CNW/ - As the weather heats up, women's minds automatically turn to summer wardrobes: shorts, tank tops and the always dreaded bikini. A recent survey, conducted by OnResearch, polled 2,000 Canadian women coast to coast on everything from their personal confidence and body image, to how they would feel if a friend told them they had breast implants. The research shows that while 39 per cent of Canadian women feel more confident about their body than ever before¹, two in three (62%) wish there was something they could do about the age-related changes to their body² - and almost half (48%) of women say that they have considered plastic surgery³.

Getting your body beach-ready
Leading up to bikini season, 37 per cent of women say they change their diet or exercise routine to get their body in shape⁴, and the top two areas of concern for women overall are the stomach (66%) and breasts (32%)⁵. While plastic surgery is not for everyone, for women who are considering a procedure, there are safe options that can be discussed during a visit with a certified plastic surgeon.

Dr. Mitchell Brown, from Toronto Plastic Surgery, comments, "Age, genetics, important milestones such as having children and losing or gaining weight can all impact the body - especially the stomach and breast areas, which can be difficult to change through diet and exercise alone. There have been many advancements in plastic surgery and there continues to be innovation in options, technology and research, which is giving women more choice than ever before. My patients are looking for a natural look and today that is absolutely achievable."

Women don't always want bigger, sometimes just "better"
Breast augmentation is now the number one aesthetic plastic surgery procedure in North America⁶, and almost one in five (19%) Canadian women would consider getting breast implants⁷.

As the number of breast augmentation procedures each year continues to climb, the research shows that improving self-esteem is the most important motivation behind getting a plastic surgery procedure, followed closely by knowing you have a trusted and professional surgeon to perform the procedure⁸.

Interview one of Canada's leading plastic surgeons, who can discuss:

• Why are women today, more than ever, open to cosmetic surgery?
  
  
• What are the signs of physical aging and what are the solutions- from minimally invasive interventions to plastic surgery? Find out about the spectrum of safe and effective options available.
  
  
• What are the most common motivations for women considering breast implants? Almost half of the women surveyed (45%) would use their desired bra size to determine their breast implant size⁹ - find out how a qualified plastic surgeon finds the most natural size and fit.
  
  
• Fat melting, 3D imaging and gummy bears? Make sense of all the latest buzz on plastic surgery options and what's available to Canadian women now.

References:

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¹ OnResearch Consumer Attitudes PR Study, Page 15
² OnResearch Consumer Attitudes PR Study, Page 17
³ OnResearch Consumer Attitudes PR Study, Page 8
⁴ OnResearch Consumer Attitudes PR Study, Page 25
⁵ OnResearch Consumer Attitudes PR Study, Page 19
⁶ American Society of Plastic Surgeons 2011 Plastic Surgery Statistics Report, Page 5
⁷ OnResearch Consumer Attitudes PR Study, Page 12
⁸ OnResearch Consumer Attitudes PR Study, Page 9
⁹ OnResearch Consumer Attitudes PR Study, Page  38

To set up an interview with a plastic surgeon or for more information contact:

Morgan Cates 
Environics Communications
T: [phone]