KITCHENER, ON, June 10, 2013 /CNW/ - Waterloo Brewing Co., the craft brewing division of Brick Brewing Co. Limited (TSX: BRB), today unveiled the second in their line of seasonal craft beer mix packs. Waterloo Small Batch Brews feature two traditional brews - Waterloo Pilsner and IPA in this case - and one seasonal specialty beer. Making its debut in the sampler is Jack Pine Belgian Ale, a summer specialty Saison brew with refreshing citrus and floral notes whose recipe and packaging pay tribute to Northern Ontario's lush evergreen forests.
Brick Brewing Company President & CEO George Croft notes, "Waterloo Brewing Company is Ontario's original craft brewery dating back to our Formosa brewery in 1870. It's our duty to live up to that legacy of determination and perseverance in every finely crafted beer we brew. Jack Pine Belgian Ale is the latest product innovation from the Waterloo Brewing Company because the hardworking people of Ontario deserve nothing less. We look forward to continued strong performance heading into the key summer months", added Croft.
"We're very proud to include Jack Pine Belgian Ale in this specialty summer sampler", offered Vice President of Marketing and Sales Nick Relph. "We crafted a recipe to accompany people as they enjoy Ontario's decks, docks and great outdoors this summer. People will appreciate the spicy fruitiness and refreshingly light and dry finish that keeps this craft beer true to its traditional Belgian ale roots. It's summer in a can."
Waterloo Brewing Co. Small Batch Brews are available for a limited time throughout this summer at select LCBO and Beer Store locations across Ontario.
About Brick Brewing
Brick is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.
Image with caption: "Waterloo Summer Small Batch Brews (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20130610_C6560_PHOTO_EN_27788.jpg
SOURCE: Brick Brewing Co. Limited
For further information:
Nick Relph Vice President Sales and Marketing at (519) 742-2732