MONTRÉAL, June 6, 2013 /CNW/ - The summer #PRmixer, presented by CNW Telbec and ING DIRECT, will be held on June 18 at the Salon urbain in Place des Arts. This event - the ultimate summer gathering for public relations, communications and social media professionals - is an opportunity to network and expand your knowledge. For the first time ever, the cocktail reception will follow a presentation on content marketing, an increasingly popular topic in the communications world.
"We wanted to offer members of our community something different at this #PRmixer. A short presentation before the usual cocktail reception is an excellent way to combine business and pleasure," said Vincent White, #PRmixer co-founder.
"We felt that the burgeoning use of content marketing - essentially, the production and sharing of content (computer graphics, articles, videos, etc.) to generate dialogue between an organization and its various audiences, thus building consumer loyalty - is the ideal topic for showing how closely the public relations and marketing fields are tied together," added Alexandra Graveline, co-founder of #PRmixer.
Michael Pranikoff, Global Director of Emerging Media at PR Newswire, will therefore outline the issues associated with this trend and explain the benefits for communications professionals in their own practices. A prolific speaker, Michael participates in events around the world, discussing topics such as the growing convergence between PR and marketing, social media networks, search engines, the evolution of media and the press, etc. He is PR Newswire's digital issues specialist and contributes to a number of blogs, podcasts and newsletters.
This #PRmixer will feature another first: Attendees can make their way through the Lounge ING DIRECT, networking with other professionals and savouring a few oysters in a convivial atmosphere.
|| Salon urbain, Place des Arts
1600 Saint-Urbain, Montreal
Easily accessible from the Place des Arts Metro station
|When||Tuesday, June 18, from 5 p.m.|
|| 5:30 p.m. - Converged Content: Trending in PR & Marketing
By Michael Pranikoff, PR Newswire
Presented by CNW Telbec
|| 6:15 p.m. - Networking and cocktail reception
Lounge ING DIRECT
Register now at http://prmixer2013pda.eventbrite.ca/
#PRmixer wishes to thank its partners - CNW Telbec, ING DIRECT, Place des Arts, Techni-logique and Tourisme Montréal - for making this event possible. The #PRmixer visual was created by Marieve Roussel, a graphic designer.
#PRmixer acts as a community bringing together the public relations, communications and social media industries. Founded in 2010 by two young Montreal-based communication specialists, #PRmixer is a forum for discussion and dialogue set up for industry professionals. Festive networking sessions bring them together a few times yearly and #PRmixer's various social media platforms keep them connected at all times.
For further information:
Alexandra Graveline, #PRmixer co-founder
Manager - Corporate Public Relations