Restaurant chain seeks to help address increasing need for food during the pandemic
TORONTO, March 30, 2020 /CNW/ - The need for support for food banks in Canada is real, immediate and in crisis. As a long-term partner of Food Banks Canada, Subway® Canada has launched several measures to help support the organization, including a donation of 1M meals and a commitment to feeding local volunteers and employees in communities across the nation. In addition, starting March 30th, Subway® will donate $2 from every delivery purchase to Food Banks Canada.*
The COVID-19 pandemic has caused operations and food costs to rise for food banks across the country and an expected influx of people seeking them out for support will only make it worse. While many corporations have stepped up, food banks across Canada do not have the resources they need to continue providing nutritious food to families and vulnerable populations during this crisis, especially as numbers increase. Subway® Canada is urging guests to help by donating directly to Food Banks Canada or by ordering delivery from their local Subway® Restaurant starting March 30th.*
"These are unprecedented times and it is our responsibility to do what we can to support the organizations putting nutritious food into the hands of our friends and neighbours," says Cristina Wells, Country Director, Subway® Canada. "We are calling on all Canadians to give what they can to help support Food Banks Canada by donating directly or by participating in the delivery donation drive."
"While food insecurity is an issue year-round in Canada, COVID-19 has led to significant challenges," says Chris Hatch, Chief Executive Officer for Food Banks Canada. "Subway Canada's donation will help us to provide local food banks with the resources needed to adapt and help clients in quarantine situations with the nutritious food support they need."
In addition to the charitable donation and delivery donation drive, Subway® Canada Franchise Owners will deliver lunch to employees and volunteers in food banks across Canada to show gratitude for their tireless work.
Subway Canada® is helping to raise awareness about the need from food banks across the country with a significant digital and media spend. Several agencies are supporting on the national campaign. Public relations and social media support is being handled by Veritas Communications. TV and digital advertising creative was produced by DentsuBos. All media buying was coordinated by Carat.
*The 1M meals come from a monetary donation of $500,000 CAD to Food Banks Canada. Subway is also committed to donating $50,000 of Subway® products to local communities across the nation. Delivery available in select areas. See Subway.com/delivery for details. Donation of $2.00 CAD per delivery, app, & online order, to a maximum of $650,000 CAD.
About Subway® restaurants
Subway® offers a fresh alternative to traditional fast food, serving 7 million made-to-order sandwiches a day. Guests in Canada can choose from 1.4 billion combinations of quality proteins, fresh vegetables, and bread baked daily. In Canada, franchise owners of the over 3,200 Subway® locations are proud to be part of the communities in which they live and operate their businesses.
The company, founded in 1965 by then 17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with 21,000 dedicated franchisees in neighborhoods around the world.
Subway® is a Registered Trademark of Subway IP LLC.© 2020 Subway IP LLC.
About Food Banks Canada
Food Banks Canada provides national leadership to relieve hunger today and prevent hunger tomorrow in collaboration with the food bank network in Canada.
We are a national charitable organization dedicated to helping Canadians living with food insecurity. We support a network of Provincial Associations, affiliate food banks, and food agencies that work at the community level to relieve hunger. Our work is focused on maximizing collective impact, strengthening local capacity, and reducing the need for food banks in order to help create a Canada where no one goes hungry. To learn more, visit www.foodbankscanada.ca or follow us on Facebook, Twitter, Instagram and LinkedIn.
SOURCE SUBWAY Canada