TORONTO, Nov. 4, 2015 /CNW/ - SUBWAY® Canada is pleased to announce its partnership with PepsiCo Canada as SUBWAY's new exclusive beverage and snack provider. PepsiCo's iconic food and beverage portfolio includes brands such as Pepsi, Gatorade, Tropicana, Pure Leaf, Mountain Dew, Lay's, SunChips, Miss Vickie's, Doritos and Ruffles.
"It's a perfect combination, bringing together Canada's largest sandwich chain with Pepsi, the country's favourite cola choice, as well as the rest of PepsiCo's popular food and beverage brands," said Kathleen Bell, Director of National Marketing, SUBWAY® Restaurants Canada. "SUBWAY® Canada and PepsiCo Canada will partner on exciting new innovations, unique consumer engagement programs and powerful brand activations to further enhance the SUBWAY® customer experience."
One key element of the new partnership will give customers even more customization options when they visit their local restaurant with the installation of Pepsi Spire – a touch-screen, state-of-the-art fountain beverage dispenser that allows customers to create a multitude of personalized drinks using a combination of PepsiCo's refreshing carbonated and non-carbonated beverages and zero-calorie flavour shots. Additional benefits to customers will include promotional opportunities with premier sports leagues, including the NHL®, and more Frito-Lay snack options. This agreement builds on the long-standing relationship between SUBWAY® Canada and PepsiCo's Frito-Lay products.
"SUBWAY® Canada is an innovative, forward-thinking company and we're exceptionally proud of our expanded partnership," said Robert Foy, Vice President of Foodservice, PepsiCo Canada. "We're committed to bringing the best of our brands and promotions to this partnership and look forward to growing our businesses together."
Conversion to the new PepsiCo brand choices is currently underway at SUBWAY® Canada restaurants and will be completed in all 3,200 Canadian outlets by spring 2016.
About SUBWAY® Restaurants
Since 1965, SUBWAY® owners have been dedicated to offering customized made-to-order sandwiches with a wide range of better-for-you options. The SUBWAY® chain, which has more than 42,000 restaurants in over 100 countries and more than 3,200 restaurants in Canada, is committed to helping Canadians live a healthy and active lifestyle by providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information. Headquartered in Milford, Conn., SUBWAY® Restaurants is made up of thousands of dedicated entrepreneurs who have the opportunity to run their own business, while playing an important role in their communities. To learn more information about us, visit www.SUBWAY.com, like us on Facebook www.Facebook.com/SUBWAYCanada and follow us on Twitter www.twitter.com/SUBWAYCanada
SUBWAY® is a registered trademark of Doctor's Associates Inc.
About PepsiCo Canada
PepsiCo's businesses in Canada are organized into two business units. PepsiCo Beverages Canada includes the Pepsi, Gatorade and Tropicana businesses. PepsiCo Foods Canada includes the Frito Lay Canada and the Quaker Foods and Snacks businesses.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
SOURCE SUBWAY RESTAURANTS
For further information: Veritas Communications for SUBWAY Canada: Deb Boyce, email@example.com, 416-955-4572; PepsiCo Canada: Karen Krugel, firstname.lastname@example.org, 905-949-8255 x 238