Strongco Announces Expansion of SENNEBOGEN Distribution Relationship into Quebec

TSX Symbol: SQP

MISSISSAUGA, ON, Aug. 21, 2015 /CNW/ - Strongco Corporation (TSX:SQP) announced today it has entered into an agreement with SENNEBOGEN LLC to be the exclusive dealer for the full range of green line material handlers for much of the Province of Quebec, north of the Greater Montreal Area and in portions of southern Quebec.

The arrangement builds on the existing agreements that Strongco has with SENNEBOGEN in Ontario, New Brunswick, Nova Scotia, Newfoundland and Labrador, and Prince Edward Island, and further extends the Company's geographic reach in the forestry, scrap, ports and recycling markets in Canada.

"SENNEBOGEN's material handlers are recognized worldwide as premium-quality machines for application in the challenging operating conditions in these regions, and are an ideal fit with Strongco's strategy to grow our leading position as an equipment dealer representing globally recognized brands," said Bob Dryburgh, President and Chief Executive Officer of Strongco."We have achieved meaningful success in our existing distribution network since taking on this product line in 2010. More importantly, we have developed an excellent working relationship with SENNEBOGEN, such that both companies are enthusiastic about this expansion."

"Strongco developed the market for us in the Atlantic provinces and Ontario, so we have experienced first-hand their commitment to servicing and working closely with both the customer and the OEM, and we are pleased to lever the same effective strategy in Quebec," said Constantino Lannes, President, SENNEBOGEN LLC. "This strong partnership offers us a distinct platform for our products, and an ideal basis for delivering on our promise of purpose-built, customer-driven machines."

About Strongco Corporation

Strongco Corporation is a major multiline mobile equipment dealer with operations across Canada and in the United States, operating through Chadwick-BaRoss, Inc. Strongco sells, rents and services equipment used in diverse sectors such as construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry. The Company has approximately 750 employees serving customers from 27 branches in Canada and five in the United States. Strongco represents leading equipment manufacturers with globally recognized brands, including Volvo Construction Equipment, Case Construction, Manitowoc Crane, including National and Grove, Terex Cedarapids, Terex Finlay, Terex Equipment, K-Tec Earthmovers, Ponsse, Fassi, Allied Construction, Taylor, ESCO, Dressta, Sennebogen, Jekko, Takeuchi, Link-Belt and Kawasaki. Strongco is listed on the Toronto Stock Exchange under the symbol SQP.


SENNEBOGEN has been a leading name in the global material handling industry for over 60 years. Based in Stanley, North Carolina, within the greater Charlotte region, SENNEBOGEN LLC offers a complete range of purpose-built machines to suit virtually any material handling application. Established in America in the year 2000, SENNEBOGEN LLC has quickly become a leading provider of specialized equipment solutions for recycling and scrap metal yards, demolition, barge and port operations, log-handling, transfer stations and waste facilities from coast to coast. A growing network of distributors supports SENNEBOGEN LLC sales and service across the Americas, ensuring the highest standard of professional machine support and parts availability.

SOURCE Strongco Corporation

For further information: J. David Wood, Vice President and Chief Financial Officer, 905-670-5100,,


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