Strategic Objectives named Agency of Record by all-Canadian pork producing trailblazer and world leader, duBreton®

TORONTO, Feb. 1, 2016 /CNW/ - We're cooking up something great! Strategic Objectives, Canada's leading independent, and most award-winning public relations agency, is proud to announce we have been named PR Agency of Record for duBreton® – an all-Canadian brand and agri-business that is Canada's and North America's #1 producer of organic and Certified Humane Raised and Handled® pork. Strategic Objectives will lead an integrated, multi-faceted annual marketing public relations and social media program to promote duBreton® in English Canada. Integral to the plan is to advance Canadians' understanding of duBreton's® superior animal welfare as well as organic practices that are essential to the brand's commitment to produce the finest quality pork.

"We are honoured and delighted to work with the duBreton® brand, which is both an all-Canadian success story and a recognized world leader in animal welfare, and organic and GMO-free practices," says Judy Lewis, Strategic Objectives co-founder and executive vice-president. "Our PR strategy will support the company by engaging Canadian home cooks with delicious, unique options that highlight the duBreton® quality and taste, as well as the company's values, that are all third-party verified. Our extensive experience in food marketing public relations, combined with our deep insights into consumer "values," proves Canadians' growing interest in knowing more about how their food is produced, and in making purchasing decisions based on ethical choices. DuBreton's® worldwide leadership in the humane treatment of animals, including everything from organic feed, restrictions on antibiotics, crate-free practices and certifications, is a powerful difference that more and more foodies and health-conscious consumers care about. We are proud to partner with duBreton® because all of its products are made with unmatched care that Canadians can feel good about."

"We believe Strategic Objectives is the perfect fit for duBreton® because of their creative approach and proven ability to achieve business-building results within the food sector and for values-led brands," says Claire Michaud, duBreton®, director, marketing communications. "We have found a great partner that thoroughly understands our brand and will help drive our company's vision of being a recognized and preferred Canadian premium brand and the world leader in Organic and Certified Humane Raised and Handled® pork. We are truly committed to providing consumers better choices and to achieving dramatic positive change in production of pork in Canada and the world."

About Strategic Objectives
Headquartered in Toronto, Ontario, Strategic Objectives is Canada's most award-winning public relations agency thanks to consistently delivering breakthrough PR results for our clients. Our creativity, strategic-thinking and passion for innovation combine to produce PR and social media plans that deliver remarkable results for our clients, which include many of Canada's and the world's leading brands.

Our bilingual team of PR pros make news, build share, grab headlines and stay socially connected. We like to say you can't go through a day in the life of Canada without encountering many of the brands we represent, and the news we create for them.

Named PR Agency of the Year/IABC Toronto 2015, 2014, 2012, 2011 and 2009, Strategic Objectives has won numerous, top international awards for creating world-leading, brand-building integrated programs. We are the only Canadian firm to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations and to be named to the PR News Top Ten CSR A-List.

Please visit and follow us on Twitter @SO_pr 

About duBreton®: A Family Business, A Tradition of Quality
The year 1944 marked the beginning of a new company built by a passionate young farming couple named Napoleon and Adrienne Breton. Over time and through acquisitions and development of other companies, the Breton Tradition 1944 became one of the jewels of Quebec agri-food production, particularly in the pork sector. Now a world leading pork processing specialist with farming in both Quebec and Ontario, duBreton's® goal is to satisfy the tastes of the best chefs, restaurants and homes throughout Canada, the United States, Asia and Europe. DuBreton® offers a complete range of the highest quality pork products from pigs raised and processed to the highest standards of quality and animal care. DuBreton's Organic and Rustic Farm Pork lines have an increased focus on humane farming techniques and respect the animals' natural development and environment. 

DuBreton Rustic Farm Pork (blue label) and Organic (green label) products are available at major and specialty grocery retailers across Canada, including Whole Foods, Sobeys and Longo's. Ask for them at the meat counter. For a full list of where to find duBreton products, visit

For more information, please visit or duBreton's® Twitter, Facebook, or LinkedIn accounts. 


SOURCE Strategic Objectives Inc.

Image with caption: "Stratetic Objectives (CNW Group/Strategic Objectives Inc.)". Image available at:

Image with caption: "duBreton (CNW Group/Strategic Objectives Inc.)". Image available at:

For further information: please contact Sara Beckford at Strategic Objectives, Tel: (416) 366-7735, ext. 275. E-mail:

Organization Profile

Strategic Objectives Inc.

More on this organization


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890