Surterra Wellness to Leverage Strainprint™ Technologies for Medical Cannabis Treatment Support and Product Optimization
TORONTO, Dec. 19, 2018 /CNW/ - Strainprint™ Technologies Ltd, the leader in cannabis data and analytics, today announced its expansion into the thriving United States (U.S.) cannabis market with Surterra Wellness (Surterra), one of the nation's fastest growing health and wellness companies, as its first U.S. customer.
Surterra operates 16 medical cannabis dispensaries and 300,000 square feet of cultivation space in Florida; owns one of three Texas licenses to grow, process and sell medical cannabis; and recently entered into a partnership in Nevada with the vertically-integrated cannabis company The Apothecary Shoppe. It is a leader in delivering natural, high quality, cannabis-based products in these three markets.
"By integrating Strainprint's proven data and analytics into our portfolio of premier medical cannabis brands, we will obtain additional data that further demonstrates the medicinal benefits of cannabis and expands scientific understanding of this important treatment option," said Levent Hamdemir, Chief Marketing Officer of Surterra Wellness. "We also will be able to follow patients' performance in real-time and gain comparative insights into the benefits of our products, which in turn will help optimize product mix and drive research and development."
Surterra Wellness will leverage Strainprint's entire suite of data and analytic technologies, starting with a Surterra-branded version of Strainprint's mobile app. The free app offered to Surterra's medical cannabis patients will enable them to track their treatment sessions in real-time and understand how to achieve the best results for their symptoms. The Surterra-branded app includes loyalty tools that will help drive engagement through redeemable discounts on merchandise.
Surterra Wellness will also access the Strainprint Analytics web platform, the largest and most granular scientific data set of its kind in the world to obtain data from more than 950,000 anonymized, crowd-sourced medical outcomes (over 40 million data points on strain efficacy).
"Our quest to deliver the best natural health and wellness to our patients has brought us to Strainprint, because of our shared passion to promote the scientific understanding of cannabis and its legitimacy as a therapy." Continued Hamdemir.
"We are so pleased that Surterra has chosen to work with us to support their patients and industry professionals with the best tools and data available today. They are providing the safest, highest quality products in their region and we are thrilled to open up our technology platform to them as our first U.S. customer." Said Strainprint CEO, Andrew Muroff.
Founded in Toronto in 2016, StrainprintTM Technologies Ltd. is the leading demand-side cannabis data and analytics company. With the world's largest longitudinal, observational data-set of its kind and a mission to advance the scientific understanding of cannabis and its legitimization as a mainstream therapy, Strainprint helps medical cannabis patients and doctors to use cannabis in the most effective and responsible way possible. The StrainprintTM data platform supports global cannabis research and provides advanced business intelligence and treatment guidance to producers, retailers, medical practitioners, pharmacies, government and industry. Strainprint is HIPAA, PIPEDA and PHIPA privacy compliant, military-grade encrypted and all patient data is completely anonymized and at rest in Canada. Strainprint can be seamlessly embedded or integrated with most electronic medical records (EMR), point of sale (POS) and seed2sale software systems. Strainprint Analytics is accessed by customer subscription. The Strainprint App is free to patients and can be downloaded from both the iOS App Store and Google Play Store. Strainprint was created by patients for patients, to learn more of the genesis of the app have a look at Steph's Story or visit us at www.strainprint.ca, Facebook, Twitter, or LinkedIn.
About Surterra Wellness
Founded in 2014, Surterra Wellness is one of the fastest growing and health and wellness cannabis companies in the United States. With licenses in Florida, Texas and Nevada, Surterra brings a broad portfolio of high-quality brands to meet the needs of individuals who choose the natural medical relief, wellness enhancing or lifestyle enjoyment benefits of cannabis products. Surterra offers a wide variety of medical, health and wellness products in multiple delivery options including vaporizer pens, tinctures, topical creams, time released transdermal patches, and soon-to-be-launched softgels.
SOURCE Strainprint™ Technologies Ltd.
For further information: Media Contact: Jessica Moran, Director, Marketing & Communications, Strainprint Technologies Ltd., 519-494-5379, [email protected]