Stop the Stench! Odor-Eaters® Announces National Campaign to Save Hockey Moms

Odor-Eaters® Launches Hotline, Enlists 10 Top Canadian Hockey Moms

TORONTO, Sept. 25, 2012 /CNW/ - The great Canadian hockey season has begun and we all know what that means - the almighty hockey equipment has made its smelly return. This year, Odor-Eaters® wants to help first-time hockey moms by enlisting the experts: 10 veteran hockey moms from across the country to offer their best tips and tricks.

Odor-Eaters® Hockey Mom Insiders

Introducing the Odor-Eaters® Hockey Mom Insiders! Early mornings. Long drives. Weekends spent at the arena. The looming stench of the hockey equipment, skates, and bag. They've been there and done that and they're here to the rescue to offer their number one piece of advice to help new hockey moms through their first season.

"We scoured the country - from Vancouver to Mount Pearl - for Canada's most passionate and experienced minor league hockey moms to provide their best tips for managing odours and keeping stress to a minimum," said Valerie Ryan, Marketing Manager, Odor-Eaters®.

Odor-Eaters® Hockey Mom Insiders  | The Tips

"Never leave the window locks on when transporting gear and "uninitiated" passengers - they will likely need the fresh air."
 - Judy McBride, Blackfoot Hockey Association
   Calgary, AB

"Hockey bags are meant for transporting gear, not storing it. Don't forget the skates - put them on the heat register to dry and sprinkle foot de-odourizing powder in to keep them fresh."
 - Natalie London, Halifax Hawks
   Halifax, NS

"Start your little one off with great habits: open the hockey bag, take every single item out, and hang it up to dry each and every time."
 - Jamie Wotherspoon, Saskatoon Renegades
   Saskatoon, SK

"Jump in with both feet and embrace it - you will meet many wonderful volunteers and lots of good families and friends."
 - Joanne Hunter, Vancouver Thunderbirds
   Vancouver, BC

"A checklist with all of the gear is a great thing to go through every time you pack the bag; it's very easy to leave the mouth guard at home. The small things always get lost."
 - Errlee Carruthers, Ottawa Centre
   Ottawa, ON

"Watch little ones on the ice - they will look up to see if you're watching. Send them an encouraging smile or wave."
 - Kim Thornton, South/Southeast London Minor Hockey
   London, ON

"Good nutrition is extra important when you're feeding athletes! Chocolate milk, lots of water, bananas, oatmeal to-go, cheese cubes, and yogurt with granola are great to have on hand at the rink."
 - Bev McCauley, Hockey Brandon
   Brandon, MB

"What I found helpful was purchasing a hockey tree stand - it's just a wooden stand, like a stick man, and there's a spot on it for all of the gear."
 - Cherie Nolan, Mount Pearl Blades
   Mount Pearl, NL

"Always carry a small first aid kit, just in case."
 - Kim King, THC Winnipeg
   Winnipeg, MB

"And remember - have fun, some of the best memories you will ever have will be during the years your child plays hockey."
 - Megan Bugler, Charlottetown Abbies
   Charlottetown, PEI

'Save the Hockey Moms' Hotline

Hockey moms may feel like they need to vent (the equipment and their frustrations) - Odor-Eaters® wants to lend an ear. Canadian hockey moms are invited to call 1-866-776-7745 and unleash their hockey bag horrors and wafting skate stench woes. To help eliminate the smell and keep sweaty skates under control, Odor-Eaters® will send the first 50 callers a kit containing what you need to stop the stench.

  • Odor-Eaters® Foot and Sneaker Spray
  • Odor-Eaters® Ultra Comfort Insoles
  • Odor-Eaters® Foot Powder

About Odor-Eaters
In January 2011, Blistex acquired the Odor-Eaters brand.  It includes insoles, foot powder and foot spray.  The Odor-Eaters brand was launched in 1974 with the first shoe insole for odour and wetness, which was also the first one-size-fits all design.

There is no known cure for foot odour.  Odor-Eaters products use patented super-activated charcoal, super-absorbing polymers and third-party patented odour-mitigating technology to reduce foot odour and wetness.

Odor-Eaters products are available at Walmart, Loblaws, Provigo, Zehrs, Valu-Mart, Fortino's, Superstore, No Frills, Extra Foods, Maxi in Canada.

Odor-Eaters® Foot Powder
A frontline tool for control of both odor and wetness; can be used in combination with other Odor-Eaters products.   Absorbs sweat to keep feet fresh and dry all day.

Odor-Eaters® Foot & Sneaker Spray Powder
Fast, strong solution for foot odour and control of athlete's foot.  Destroys odour on contact.

Odor-Eaters® Insoles (Ultra-Comfort, Ultra-Durable)
The ever-present tool that works all day, insoles are used as both a stand-alone solution and in conjunction with Odor-Eaters powder.  Insoles are an insurance policy for sufferers in the event they miss another treatment step.  Available for work and athletic shoes/skates or dress and casual shoes.

SOURCE: Odor-Eaters

For further information:

or to set up an interview with an Odor-Eaters® spokesperson or one of the hockey moms, please contact Narrative PR:

Nicole Schaeffer
Narrative PR
416.922.2211 x 3287

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