STI Expanding to Address Evolving Challenges of Healthcare Industry

Coincides with launch of new corporate brand and image

HALIFAX, Oct 6 /CNW/ - STI, the pioneer and leader in transactional marketing solutions for the Canadian healthcare market, announced the hiring of two senior corporate account managers well known to the industry, Alan MacKeen and Dean Michelin.  These new hires are fresh additions to the newly reinvented STI brand and corporate platform. The company has also unveiled a new website at www.smartsti.com to incorporate their new corporate branding and more accurately expose the breadth of the company.

From its founding where STI helped change the face of safe and efficient drug sampling, the company has leveraged its SmartTechnology platform to provide capabilities across the life cycle of the brand, including innovative solutions for patient assistance, physician experience, and loss of exclusivity. To fuel the company's growth they enlisted the help of primary care sales, specialty sales, national marketing and sales management expert Alan MacKeen. With over 20 years experience in the pharmaceutical industry MacKeen brings the above talents along with his enthusiasm to STI. 

"The Canadian health care environment is changing so quickly that the need for flexible, measurable and innovative solutions has never been bigger" says MacKeen. "Having sat on the other side of the table, I have a strong empathy for the value STI's programs bring to solve today's pharma challenges."

Joining MacKeen in the new STI will be fellow long time pharma industry leader Dean Michelin. Michelin's experience of working in pharmaceutical companies combined with his experience working in health care advertising, has equipped him with the skills needed to contribute to and help grow STI both locally and nationally. After being inducted in the Canadian Healthcare Marketing Hall of fame in 2009, Michelin is excited to be challenged again and believes that STI has the fundamentals a company needs to make big changes in the Canadian healthcare industry.

"I'm very excited about my opportunity at STI. The entrepreneurial culture which encourages building on successes, continuing to innovate, and simply having fun working with colleagues and customers is the underlying strength of the company" Michelin expressed.

Since the founding of the company in 2001, STI has been contributing to the safety, efficiency and accessibility of the pharmaceutical and medical device industry. With the help of new CEO Steve Nicolle, STI is raising its standards and developing the company to accurately portray what STI does and the importance of this innovative Nova Scotia company to the Canadian health care industry.

"We have significantly broadened the company to be much more than sampling and its time our corporate image reflects that" Nicolle says in regards to the new hires and re-launch of the company and its corporate platform.   "We embody the core values that are proudly called out in our new company logo - deliver, measure, innovate".

About STI 

STI (www.SmartSTI.com) is a Halifax, N.S. based company that provides innovative healthcare marketing solutions across the lifecycle of pharmaceutical and device brands, using its SmartTechnology™ platform as the source of real-time transactional intelligence to allow all stakeholders - manufacturer, pharmacy, prescriber, and payer - to optimize their patient relationships. STI has contracted with over 60 customers for a total of over 250 programs in the market to give patients and healthcare providers greater convenience by providing an enhanced pharmacy medication and device reimbursement process that is built on the safe delivery of healthcare through retail pharmacies across Canada.

For further information:

Mary Jane Leslie, Marketing Associate
Tel: [phone]
[email protected]
www.smartSTI.com