Stella Artois elevates hosting with the first of its kind, multi-sensorial dining experience in Montreal

In collaboration with Bompas and Parr and 45 DEGREES, Cirque du Soleil's events and special projects company, Stella Artois introduces 'Le Savoir'

 

MONTREAL, June 29, 2016 /CNW Telbec/ - Stella Artois recently announced the global launch of 'Le Savoir', an unforgettable multi-sensorial culinary journey, set to debut in Montreal in early August. Created in collaboration with culinary wizards, Bompas and Parr and produced by 45 DEGREES, the Global events company from Cirque du Soleil, 'Le Savoir' uses time as a metaphor and Stella Artois as the muse to transport guests to a forgotten garden in the heart of the city. Montreal's USINE C (1345 Avenue Lalonde) will play host to 'Le Savoir' from August 4 to 11 before the event travels to New York City and Buenos Aries.

 

"After the success of Stella Artois Sensorium in Toronto last summer, we are delighted to continue sharing unique experiences with Canadians that are inspired by the intricate flavour notes of Stella Artois," said Maria Guest, Brand Director, Stella Artois. "Through this one of a kind program we hope to elevate the hosting experience to another level with new tastes and perspectives as well as inspire consumers across the globe to leave their mark through their own hosting occasions." 

 

Guests in Montreal, New York City and Buenos Aires will be transported through the seasons for a multi-sensorial, multi-course dining experience featuring food and beer pairings inspired by the spectrum of flavours in a Stella Artois. Brought to life by culinary wizards Bompas & Parr in unison with the world's leading immersive entertainment and sensory experts 45 DEGREES, Cirque du Soleil's events and special projects company, 'Le Savoir' will engage, enhance and awaken all the senses: sight, sound, taste, touch and aroma. The immersive dining experience blends Stella Artois with food, technology, entertainment and performance art to challenge perceptions and awaken the senses. 

 

"We're excited to partner with Stella Artois to create a dinner party so sensual and luxurious that it will stimulate the senses as never before.' said Harry Parr, Director of Bompas & Parr.

'Le Savoir' aims to showcase Stella Artois' brewing heritage that dates back over 600 years with a legacy of bringing thought, care and detail to everything it touches. From the beer's unique refreshing flavour notes to the iconic Chalice specifically designed to stimulate all of the senses – that same attention to detail is what the art of hosting is all about, creating experiences that leave their mark. For more information about 'Le Savoir' and to purchase tickets for the 'Le Savoir' Montreal±, visit stellaartoislesavoir.com

About Stella Artois
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the number one Belgian beer in the world and is present in over 80 countries. Stella Artois® is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavour and a hint of bitterness. Stella Artois® is best enjoyed served between 3 and 5 degrees Celsius and should be served in the unique Stella Artois® Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit stellaartois.com for more information.

Images: https://1drv.ms/f/s!Aqc6WvQqmYKSiBJQ4B2gn_GadX0I

±Must be legal drinking age

 

SOURCE Stella Artois

For further information: Joëlle Paquette, VERITAS Communications Inc., paquette@veritasinc.com, 438-397-5084; Jennifer Damiani, Labatt Breweries of Canada, jennifer.damiani@labatt.com, 514-364-8086

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