Steele Auto Group Joins SiriusXM Canada's Pre-Owned Vehicle Program

Atlantic Canada's leading automotive group offering complimentary three-month SiriusXM subscriptions with pre-owned vehicle purchases equipped with satellite radio

TORONTO, July 4, 2013 /CNW/ - SiriusXM Canada (TSX: XSR), the country's leading audio entertainment company, today announced that Halifax-based Steele Auto Group has joined its pre-owned vehicle program. The program helps participating dealerships market pre-owned inventory by offering a complimentary three-month SiriusXM subscription with any purchase of a pre-owned vehicle equipped with satellite radio.

"We are very pleased to welcome Steele Auto Group to SiriusXM's pre-owned vehicle program," said James Byun, Vice President, OEM, SiriusXM Canada. "The program helps dealerships add value to pre-owned vehicles and gives more drivers the opportunity to experience SiriusXM's incredible content and programming."

"We are excited about our affiliation with SiriusXM Canada," said Dave MacRitchie, Chief Operating Officer, Steele Auto Group. "SiriusXM's pre-owned vehicle program provides an opportunity to highlight the full features of vehicles equipped with satellite radio and offers pre-owned customers a three-month complimentary subscription."

Steele Auto Group is Atlantic Canada's leading automotive group and is made up of 14 dealerships including Audi Halifax, Halifax Chrysler, Land Rover Halifax, MacPhee Chevrolet, Porsche of Halifax, Steele Chrysler, Steele Ford Lincoln, Steele Hyundai, Steele Jaguar, Steele Mazda, Steele Premium Preowned, Steele Subaru, Steele Volkswagen, and Volvo of Halifax. The company was recently named one of Canada's 50 Best Managed Companies.

Automotive dealers interested in participating in SiriusXM's pre-owned vehicle program can obtain additional information at:

About SiriusXM Canada
Sirius XM Canada Holdings Inc. (TSX: XSR) operates as SiriusXM Canada. SiriusXM Canada, with over 2.2 million subscribers, is the country's leading audio entertainment company and broadcasts more than 120 satellite radio channels featuring premier sports, news, talk, entertainment and commercial-free music. SiriusXM Canada offers an array of content from the most recognized news and entertainment brands as well as every major sport including the NHL, NFL, MLB and CFL.

SiriusXM programming is available on a variety of devices including pre-installed and after-market radios in cars, trucks and boats, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available online at and on Apple, BlackBerry and Android-powered mobile devices.

SiriusXM Canada has partnerships with every major automaker and its radio products are available at more than 3,000 retail locations nationwide. To find out more about SiriusXM Canada (TSX: XSR), visit our website at

Join SiriusXM Canada on Facebook at, on Twitter at and on Youtube at

About Steele Auto Group
For information on Steele Auto Group, please visit:

SOURCE: SiriusXM Canada

For further information:

Media Contact:
Maricel Dicion
NATIONAL Public Relations
O: 416-848-1446 / M: 416-882-1192

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