Stay at Best Western®, Earn LifeMiles From the Avianca and TACA Frequent Flyer Program

Best Western Rewards® members to earn 250 LifeMiles for every qualified stay, double points during winter promotion

LIMA, Peru, Jan. 16, 2012 /CNW/ - Best Western International, Inc., THE WORLD'S BIGGEST HOTEL FAMILY®, announced today that members of its Best Western Rewards® frequency program can now earn 250 LifeMiles, the frequent flyer points from Avianca and TACA Airlines, for every qualified stay at any Best Western hotel around the world.

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In addition, between January 16, 2012 and March 31, 2012, Best Western Rewards members who have chosen LifeMiles as their earning preference will be awarded an additional 250 bonus miles for qualified stays at Best Western branded hotels in the United States, Canada, Mexico, Central and South America, or the Caribbean. For complete terms, conditions and limitations, click here and to adjust earning preferences, register for promotions and manage accounts, Best Western Rewards Members please visit www.bestwesternrewards.com.

"Avianca and TACA Airlines offers one of the most comprehensive networks in Latin America, and is an ideal partner for Best Western," said Suzi Yoder, VP of International Operations for Best Western. "We have hotels in nearly every Latin American country they serve, and LifeMiles' over 4 million members will now have the advantage of earning miles for their stays at any Best Western."

"In terms of distribution throughout Latin America, Best Western's presence is very strong. This partnership provides a huge added benefit for our frequent flyers, as they can earn LifeMiles for hotel stays in nearly every city we fly to in the region," said Mauricio Angulo, LifeMiles' Business Development Director.

Best Western Rewards is one of the industry's most generous rewards programs and one of few that is truly international. With more than 4,000 locations in over 100 countries and territories, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Rewards program members can book their award nights and purchase travel at www.bestwestern.com.

About AviancaTaca

AviancaTaca Holdings is a leading airline group in Latin America. With a modern fleet of 140 short, medium and long haul aircraft and an exceptional team composed of more than 15,000 Employees, Avianca and Taca directly serves over 100 destinations in America and Europe, which connect to over 750 destinations worldwide through agreements with partner airlines around the globe. With more than 4 million members in its loyalty program, the group recorded combined annual sales revenues of approximately three billion dollars. Its multi-hub operating model offers diverse and convenient passenger flight options through Bogota, Colombia, San Salvador, El Salvador, Lima, Peru and San Jose, Costa Rica. The group also offers a broad portfolio of air products and services, including air cargo, mail, courier, aeronautical support specialists and tourism packages. For more information about the airlines please visit www.taca.com or www.avianca.com

ABOUT BEST WESTERN INTERNATIONAL, INC.

Best Western International, Inc. is THE WORLD'S BIGGEST HOTEL FAMILY®, providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 66 years of hospitality, Best Western has grown into an iconic brand that hosts hundreds of thousands of guests each night. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, racecar driver Michael Waltrip, and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.

SOURCE Best Western International, Inc.

http://www.bestwestern.com

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