Statistics show women are at higher risk for Alzheimer's

Learn more at "Beat Brain Sag: Ladies, Give Your Grey Matter a Lift!" Wednesday, February 10, 2010, 7 p.m., at The Guvernment


    -   Get tips on staying brain healthy longer as you age
    -   Hosted by TV and radio personality Libby Znaimer
    -   Emceed by TV medical consultant Dr. Marla Shapiro
    -   Hear from two experts in the field of neuroscience and mid-life

TORONTO, Feb. 2 /CNW/ - "Beat Brain Sag: Ladies, Give Your Grey Matter a Lift!" is an event for both women and men who want to take charge of their lives before cognitive decline takes charge of them. Presented by the Women of Baycrest in partnership with Baycrest's Aging, Innovation & the Mind Speaker Series, the event will be held Wednesday, February 10, 2010, 7 p.m., at The Guvernment.

Host Libby Znaimer will speak one-on-one - in an "Oprah-style" format - with noted clinician-scientist Baycrest's Dr. Tiffany Chow, and Dr. Jean Marmoreo, a specialist in mid-life medicine. Audience members can ask questions of the experts at the end of the talk.

"Anyone who cares about their health, or may be caring for a mother or sister with dementia or Alzheimer's will gain from this session. It's an opportunity to be enlightened about how to keep your brain in top form," says Lynn Posluns, chair, Women of Baycrest.

The Women of Baycrest is hoping their unique fundraising and awareness events will help to attract donors to support research into women's brain health and aging, and ultimately help find answers to why women are more vulnerable to Alzheimer's disease than men.

"Currently, there is very little research being conducted that is focused on the differences between men's and women's brains," stresses Posluns. "We all know our brains are different. But we need science to understand what makes us different and what the implications of the differences are as we age."

To register for the talk, visit or call 416-785-2500 ext. 2045. Tickets are $25 per person and include dessert and coffee post talk.

About Women of Baycrest

The mission of Women of Baycrest is to support leading-edge scientific research and discovery into women's brain health and aging. Since last year, Women of Baycrest have presented more than 10 unique events to create awareness and raise funds for research that is needed to examine the differences between men and women's brains. The goal is to raise $3 million to fund a Research Chair in Women's Brain Health and Aging at Baycrest. To learn more, visit

About Baycrest

Baycrest is an academic health sciences centre, internationally renowned for its care of aging adults and its excellence in aging brain research, clinical interventions and treatments, and promising cognitive rehabilitation strategies. For more information about Baycrest, go to

About Libby Znaimer

Libby Znaimer is a prominent Canadian journalist specializing in business, politics, and lifestyle issues. After working in television broadcasting for two decades, she joined MZ Media in 2006. She serves as Vice-President of News and Information for both The New Classical 96.3FM and The New AM740 - Zoomer Radio. She also produces and hosts The Zoomer Report, a special feature on all topics of interest to the baby boom generation, and writes a regular column for ZOOMER Magazine, Canada's premiere lifestyle magazine for men and women 45plus.

Photography: Tom Sandler Photography will be on-site at the event on Feb. 10th. Contact Ruth Morayniss to arrange for event images.

SOURCE Baycrest Centre for Geriatric Care

For further information: For further information: Ruth Morayniss, Director, Marketing & Donor Communications, Baycrest Foundation, P. (416) 785-2500 ext. 2037, C. (416) 577-5213,

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