Statement from the Interim Commissioner of Competition following the Competition Tribunal's ruling in the Rogers deceptive marketing case

GATINEAU, QC, Oct. 28, 2026 /CNW/ -- On October 28, 2026, Jeanne Pratt, Interim Commissioner of Competition, issued the following statement regarding the Competition Tribunal ruling in favour of the Competition Bureau:

''Today, the Competition Tribunal released its decision in the Bureau's case against Rogers and ordered the company to pay a $15 million penalty in connection with the marketing of its Infinite wireless plans.

The Bureau alleged that Rogers engaged in deceptive marketing by advertising its Infinite wireless plans as offering unlimited data despite a significant reduction in speed after using a set amount.

As part of its decision, the Tribunal also ordered Rogers to publish a corrective notice and pay the Bureau's legal costs.

Canadians rely on accurate and truthful information when choosing essential services such as wireless plans. Misleading advertising can distort consumer choice, erode confidence in the marketplace, and disadvantage businesses that compete fairly.

We look forward to the Tribunal publishing the details of its decision in the coming weeks.''

Quick facts

• On December 23, 2024, the Bureau filed an application with the Competition Tribunal.
• The matter was heard by the Competition Tribunal between March 30 and May 1, 2026.
• The full reasons supporting the Tribunal's order are expected to be released within 10 business days.
• The Bureau obtained court orders to gather information and advance its investigation into Rogers' marketing practices.
• The misleading advertising provisions of the Competition Act prohibit making any kind of false or misleading claim to promote a product, service or business interest.
• In 2017, the Bureau published guidance for advertisers in the telecommunications industry warning against enticing consumers with claims that promise unlimited services, only to impose additional mandatory fees or caps.

Related products

• Tribunal's ruling in favour of the Bureau

Associated links

• False or misleading representations
• The Deceptive Marketing Practices Digest -- 'Unlimited' claims

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The Competition Bureau, as an independent law enforcement agency, ensures that Canadian businesses and consumers prosper in a competitive and innovative marketplace.

SOURCE Competition Bureau

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