TORONTO, Feb. 27, 2019 /CNW/ - Today, we wish to announce our new strategy for Canadian Comedy on SiriusXM Canada.
- The new channel on SiriusXM 168 will be called Just For Laughs Canada and it will showcase 100 per cent Canadian content;
- All the content will be performed by Canadian artists independent of the Just For Laughs catalogue; and
- Canadian artists will be eligible for the same royalties as under the previous channel.
We spoke with Sandra Battaglini from the Canadian Association of Stand-up Comedians (CASC) and informed her of our plans for the channel.
"We've listened carefully to the concerns of Canadian artists and regret the stress we have caused the comedy community. We are invested in the growth of Canada's comedy industry and are working to include even more Canadian talent in all our initiatives. To that end, we will continue to engage directly with the industry and work with CASC to strengthen and advance Canadian comedy." – Bruce Hills, President of Just For Laughs
"Our partnership with Just For Laughs Canada provides an opportunity to bring Canada's comedic talent to a larger audience in Canada and the United States. We understand the importance our platform has to comedians in Canada, and along with Just For Laughs, we will continue to work closely with that community to ensure its success." – John Lewis, SVP of Programming and Operations, SiriusXM Canada
SOURCE Sirius XM Canada Holdings Inc.