Startup tackles geo-illiteracy in Canada by combining wall maps with augmented reality technology.

TORONTO, Feb. 14, 2013 /CNW/ - - Young Canadian family inspired by world travels and their preschooler, decides to create the first wall world map for kids made interactive with AR technology.

Customers use Layar's free mobile application on smart devices to explore educational digital content when scanning the map.

The founders were inspired to start this endeavour after taking an around-the-world trip with their 3-year last year. During their travels they observed Niko's fascination with animals native to each country and curiosity about the interesting landmarks they visited. They realized there was an opportunity to help children explore cultures and places in a similar way. After their return home last summer, the idea of making an interactive world map for kids came to fruition."Our aim is to inspire children to learn geography in fun and exciting ways. We want to offer more than just maps; we want to offer interactive educational tools."

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