Starbucks Canada Launches First Twitter Gifting Program in Canada with Debut of "Tweet-a-Coffee"

Starbucks® Tweet-a-Coffee leads next evolution of eGifting one Tweet at a time

TORONTO, Jan. 9, 2014 /CNW/ - Today Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of "Tweet-a-Coffee" - the first Twitter gifting program of its kind in Canada and the newest way for Canadians to instantly share the gift of Starbucks in 140 characters or less.

"Starbucks is a gathering place that creates moments of connection between people every day. Tweet-a-coffee is a brand new way for our customers to connect with friends and followers and share the gift of Starbucks instantly," says Richard Burjaw , vice-president Starbucks Coffee Canada.  "Whether it's to say #thank you, #congratulations or simply #justbecause we're thrilled to enable the ability for customers to spread some kindness."

Canadians are among the world's most active Internet users and with millions of Canadians engaging on Twitter, Tweet-a-Coffee represents an incredible opportunity for Canadians to engage, share and gift in new, simple way.

"We're excited for Starbucks to bring this program to Canada," says Kirstine Stewart, head of Twitter Canada. "Shared experiences, be they a television show, a sporting event, or a thoughtful gift, are at the heart of the Twitter experience and to what it means to be a modern brand."

The Tweet-a-Coffee program is a key next step as Starbucks innovates its social digital gifting offering. Beginning today, registered Starbucks account customers across Canada can now send a $5.00 Starbucks Card eGift through Twitter by following a few simple steps:

• Visit www.starbucks.ca/tweetacoffee to get started and to link your Starbucks account and your Twitter account
• Follow the instructions to send a Tweet to @tweetacoffee and to the gift recipient's Twitter handle
• The recipient will receive a link on Twitter with details on how to claim their $5 eGift.
• You can send more eGifts directly on Twitter by sending a Tweet using @tweetacoffee

Customers can redeem the $5 Starbucks Card eGift at participating Starbucks stores in Canada either by printing out the eGift, showing it directly on their mobile device, or by loading it to their Starbucks mobile app.  Customers in Canada can also send eGifts via email online at www.starbucks.ca/card.

To learn more about how to Tweet-a-Coffee, visit www.starbucks.ca/tweetacoffee or find us on YouTube at http://youtu.be/6P4twKRm2Gg . To participate, customers will need to set up a Starbucks.ca account and a Twitter account if they don't already have one. Follow Starbucks Canada on Twitter at @StarbucksCanada.

About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.ca.

Video with caption: "Video: Starbucks Canada Launches First Twitter Gifting Program in Canada with Debut of "Tweet-a-Coffee"". Video available at: http://youtu.be/6P4twKRm2Gg

SOURCE: Starbucks Coffee Canada

Media Contact:
Sarah Marinelli
Edelman Canada
416.849.2496 
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