Last year in North America, more than 2 million Starbucks Cards were sold on Christmas Eve, representing nearly 1,500 Starbucks Cards sold per minute
TORONTO, Dec. 17, 2014 /CNW/ - As customers finalize their holiday shopping, Starbucks anticipates record purchases of Starbucks Cards on Dec. 24, citing the trend for customers to push their gift card purchases later and later. Last year, more than 2 million Starbucks Cards were purchased in the U.S. and Canada on Christmas Eve. – representing nearly 1,500 cards purchased per minute.
"More so than ever before, we have an unprecedented variety of Starbucks Cards available to our customers – ranging from the premium Sterling Silver Starbucks Card all the way through monogrammed Cards, which can be purchased for $5," said Ryan Records, vice president of Starbucks Card. "We're well on track for another record performance in Starbucks Card sales, as we celebrate our 14th year of offering Starbucks Cards."
Since Starbucks Card launched 13 years ago, more than $20 billion has been loaded on Starbucks Cards in the U.S. and Canada alone, with $4 billion of that in the past year. Today, Starbucks Cards are available in 29 countries worldwide with further expansion planned in 2015.
Starbucks Card Assortment
This holiday season, Starbucks introduced a new Starbucks Card Collection, offering more than 100 different gift card designs, from classic holiday themes to monograms and more, from Starbucks in-house creative studio. This Card Collection offers an unprecedented level of choice for customers, and will be displayed through a card wall in stores to encourage exploration of all the designs available.
For ultimate Starbucks fans looking for a premium gift, Starbucks is offering a Limited Edition Sterling Silver Starbucks Card keychain. This Card is a beautifully-crafted, fully-functional gift card, made with premium 925 Sterling Silver and engraved with the Starbucks logo. Already sold out online, the Card comes preloaded with $50, retails for CDN $200 and is only available in limited quantities at select Starbucks® stores nationwide, while supplies last.
Starbucks for Life
New this season, customers who pay using a Starbucks Card (registration not required) or their Starbucks® mobile app, can enter the Starbucks® It's a Wonderful Card Ultimate Giveaway* for a chance to win one of more than 150,000 instant prizes, and three customers in Canada will win the ultimate prize of Starbucks for Life, which is one free food or beverage item from participating stores every day for the next 30 years.
By swiping a Starbucks Card or paying with a mobile device, customers will receive a receipt with a unique sweepstakes code that can be entered online at starbucks.ca/play for a chance to win instant prizes, including free holiday beverages and treats, or the grand prize, the Ultimate Starbucks Card, which provides the winners with Starbucks for Life, an estimated value of $51,000 CDN.
With only 14 made in the world, the Ultimate Starbucks Card not only provides customers Starbucks for Life, but also a piece of Starbucks history. With an estimated retail value of $5,000, the card is made of 10K hammered gold, and will be engraved with the winner's name. A total of 10 Ultimate Starbucks Cards will be available to win in the U.S., three in Canada, and one in the U.K., making it the most exclusive Starbucks Card ever made.
Starbucks Cards can be purchased at any participating company location in the U.S. or Canada in a variety of formats and designs, and digital gift cards can be given through the company's website (www.starbucks.ca/shop/card/egift).
Starbucks Cards are the gift that keeps on giving. When customers register a Starbucks Card with My Starbucks Rewards®, they start earning stars that can be redeemed year-round for Starbucks beverages and food. Details can be found at www.starbucks.ca/rewards.
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at starbucks.com.
*Entry & Eligibility
From Dec. 2, 2014 through Jan. 5, 2015, customers who pay using a Starbucks Card (registration not required) can enter the Starbucks® It's a Wonderful Card Ultimate Giveaway for a chance to win instant prizes and the Grand Prize, Starbucks for Life. Customers may enter the Starbucks® It's a Wonderful Card Ultimate Giveaway up to two times a day using two different entry codes from the bottom of their Starbucks receipts, and may win one prize a day. Three Canadian Grand Prize winners will be selected throughout the course of the promotion. A purchase is not required to play or win. Visit www.starbucks.ca/play for details and official rules and regulations.
To enter the Starbucks® It's a Wonderful Card Ultimate Giveaway, customers can make a purchase using their Starbucks Card or Starbucks® mobile app. The receipt will have a 22 digit sweepstakes code to be entered online at starbucks.com/play - every new code is a new chance to win!
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF CANADA 18 AND OLDER. VOID WHERE PROHIBITED. Participating stores only. Promotion ends 1/5/15. For Official Rules, how to enter without purchase, prizes, and odds, visit www.starbucks.ca/win. Mathematical skill-testing question must be correctly answered to win. 150,010 instant win prizes (approximate retail values from $2.25 to $175) available to be won. Three sweepstakes grand prizes (approximate retail value $51,811) available to be won. Sponsor: Starbucks Corporation, 2401 Utah Ave. S, Seattle, WA 98134. Winner will receive a daily credit for 30 years for one free food or beverage item redeemable at participating Starbucks® stores in Canada. Winner must present a registered Starbucks Card. Credits are non-transferable and expire within 24 hours.
Image with caption: "Starbucks Anticipates Last Minute Gifting on Christmas Eve with Largest Selection of Starbucks Cards in Company History (CNW Group/Starbucks Coffee Canada)". Image available at: http://photos.newswire.ca/images/download/20141217_C4774_PHOTO_EN_9617.jpg
SOURCE: Starbucks Coffee Canada
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